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If I could double your email revenue, would you listen to me?

Martech

We certainly had our eye on the ball at the height of the COVID-19 pandemic and in the years immediately following. When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation.

Promote 122
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7 Sales Follow-Up Strategies that Actually Work

Cience

For example, a couple of weeks ago, I read about a guy who followed up his prospect 125 times in nine years until they finally signed a deal. That made me think: what does this guy know about follow-ups that others don’t? Why didn’t he give up after a month, a year, or even five years? Don’t believe me?

Follow-up 115
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7 Proactive Steps to Improve Customer Loyalty 

Salesforce

It could come from the frustration of repeating a problem to each new representative, feeling like just another number, or struggling to get a simple return processed. For example, if marketing has access to customer service data, they can use specific ads and promotions to target unhappy customers with an open support ticket.

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Salesforce Agentforce: What you need to know

Martech

Unlike earlier chatbots, AI agents do not follow a prescribed pattern of answers to common queries, but are capable of responding more flexibly to questions or issues because they are trained on internal data and are capable of drawing on the support of a large language model (LLM). General availability for Agentforce One began on Oct.

Launch 122
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How to harness the power of data gathering for SEO

Search Engine Land

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Avoid leading questions and, for interviews and focus groups specifically, ensure you prepare follow-up questions that go deeper than initial responses. Don’t forget to promote your research.

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The small B2B marketing team’s guide to ABM

Martech

Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Developing a customized email nurturing strategy engages your targeted accounts and sets the stage for fruitful conversations with your sales representatives. Processing.

B2B 112
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?