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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. For each tactic, list KPIs and how to improve them.

B2B 116
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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

Below you will find 12 characteristics that seem to resonate with top sales reps and 8 statistics to start you on your path to sales success. A personable salesperson is respectful, patient, easy to talk to, and picks up on social queues (just to name a few). Here are 9 sales statistics just on following up: .

Referrals 290
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Quick! Grab These 6 Sales Follow Up Emails to Speed Up Your Deals

Gong.io

That was before I leveled up my email follow up game (no following up, circling back, or touching base). These 6 sales follow up emails are everything you need to go from hoping it will close to controlling the conversation so you can speed up your deal. Follow Up Email #1: Cold Outreach.

Follow-up 107
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7 Sales Follow-Up Strategies that Actually Work

Cience

For example, a couple of weeks ago, I read about a guy who followed up his prospect 125 times in nine years until they finally signed a deal. That made me think: what does this guy know about follow-ups that others don’t? Why didn’t he give up after a month, a year, or even five years? Don’t believe me?

Follow-up 115
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. And how is this done?

Referrals 124
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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

To be clear, we’re not running these webinars live every time someone signs up. We run each one live until we get a great sign-up and conversion rate, then we just use the recorded version and set the funnel to autopilot. You can start building a challenge funnel with a 14-day free ClickFunnels trial ! Referral Rewards.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B 108