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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

The following are practical steps you can start using today to make your product the obvious choice for your target audience. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. It positions your product or service as a no-brainer solution to your audiences problem.

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Monthly Subscriptions: Could this option boost your sales?

Sales Pop!

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Monthly Payment Examples Most Americans pay monthly for services, whether they consider them subscriptions or not. Offering Subscriptions that Make Sense Not every product or service makes sense as a subscription.

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Why you’re probably underutilizing email sequences

Martech

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Example: Start with an initial invite highlighting what they’ll learn and why it’s worth their time.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Start for free Lack of User Buy-In You’ve probably heard it before, “This isn’t how we used to do things.” Clean Up Your Data Invest time and resources into ensuring your data is accurate and up-to-date.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively. This automation frees up your team to focus on creative and strategic initiatives that require a human touch. Combine AI insights with human empathy to create meaningful connections.

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Email marketers sharpen deliverability tactics at MailCon

Martech

At the start of the year, Yahoo and Google issued new rules for bulk email senders. Build up your sender reputation To ensure deliverability, bulk email senders must authenticate emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC). “The

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. Get AI for your SMB Get started with artificial intelligence (AI) for your small business and scale fast with the #1 AI CRM for SMBs. It will only get easier for you, from here on out.