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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 115
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Whether you’re building a sales compensation plan from scratch or re-building an old one, you should take the following steps in order: Understand the Basic Requirements of a Good Sales Comp Plan. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1.

SQL 110
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 100
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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Hopefully the comparison below clears that up, in addition to the following quick start guides that will be focused on other areas of analytics and reporting. Let’s get into it!

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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. Attribution is the identification of a set of user actions that contribute to a desired outcome, followed by value assignment to each of these events. Why create a custom attribution tool? Step 1: Feature mining.

SQL 91
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

The result is a lot of direct traffic without any insight into what’s driving it up. Even if mobile traffic is a huge driver of new users and potential customers, it’s hard to justify pushing resources there when we don’t have the data to back it up. Meanwhile, other channels appear (wrongly) to be underperforming. Private browsing.