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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

Start with some keyword research using free tools like Google Keyword Planner. Make User Experience a Priority Is your website mobile-friendly? Users should be able to find what they need easily and quickly without having to hunt for it. You don’t have long before visitors will give up and abandon your site.

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11 of the best free tools every SEO should know about

Search Engine Land

If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. The free version allows you to crawl up to 500 URLs, making it ideal for small to medium-sized websites.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

Start for free Lack of User Buy-In You’ve probably heard it before, “This isn’t how we used to do things.” Simplify the User Experience When it comes to improving Salesforce integration, simplicity is key. Start by pinpointing your top priorities. Enable Adoption Right Now!

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively. This automation frees up your team to focus on creative and strategic initiatives that require a human touch. Combine AI insights with human empathy to create meaningful connections.

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Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

Consider the following scenario: A new user is exploring your site with the intention of learning more about one of your key offerings. This particular user is persistent, however, and talks to a customer service representative via a chat bot to get some questions answered. Customer Experience (CX) vs. User Experience (UX).

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Essential stack for a B2B startup: Best of the MarTechBot

Martech

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. By understanding how users interact with your website, you can optimize user experience, improve conversion rates, and refine your marketing strategies. Email: Business email address Sign me up!

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Let’s break down and understand the following: What does digital marketing include?