Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Heinz Marketing

AUGUST 9, 2024

Automate Routine Tasks to Focus on Creative Strategies AI can automate repetitive tasks such as scheduling social media posts, sending follow-up emails, or managing customer queries through chatbots. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions. Follow-up campaigns.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Martech

OCTOBER 1, 2024

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. This is a continuation of the no-code trend that lowers barriers to adoption.

Construction 115

Construction CRM Contact Follow-up 115

Search Engine Land

JULY 10, 2024

Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Mistake 1: Non-descriptive anchor texts One of the simplest things to understand about internal linking is the following: we link by what we want to rank for. I see it daily.

UX 131

UX Strategize Promote Follow-up 131

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% Dig deeper: RMN ad spending up 26% but questions remain Interestingly, the report notes that goals can vary by channel. Email: Business email address Sign me up! projected at the end of last year, according to a new IAB report. Processing.

Retail 113

Retail Strategize Follow-up Growth 113

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 115

Appointment Follow-up Contact Start-ups 115

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Veloxy

DECEMBER 9, 2024

Consider using a mix of the following: In-person workshops Online modules One-on-one coaching The more comfortable your team feels, the more they’ll use the system. Clean Up Your Data Invest time and resources into ensuring your data is accurate and up-to-date. Be sure to follow up.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

AUGUST 22, 2024

This might not be a big deal if your emails already follow best practices (which I’ll get to in a minute), but if they don’t, AI might not properly read your email content, which could produce suboptimal summaries. The most disruptive piece of the iOS 18 email updates is the introduction of tabs. Processing.

Promote 117

Promote Trust Strategize Follow-up 117

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” Processing.

Technology 119

Technology Technology Strategize Follow-up 119

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Every automation — whether it’s cold calling, note-taking, or follow-ups — outsources tasks that build critical skills.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Heinz Marketing

JULY 22, 2024

We once had a chatbot pop-up that looked great on the desktop, but took up the entire window on a mobile device – blocking the entire page so there was no way the visitor could navigate anywhere. You don’t have long before visitors will give up and abandon your site. Check multiple operating systems and devices.

Angle 112

Angle User Experience Engineering Start-ups 112

Martech

AUGUST 12, 2024

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). Email: Business email address Sign me up! Processing.

CRM 117

CRM Contact Account management Follow-up 117

Martech

JULY 17, 2024

Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This accountability earns marketing a seat at the table as an integral part of the GTM revenue team, reinforcing the alignment and collaboration essential to achieving scale-up success.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. ” opens up multiple avenues for exploration.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Martech

NOVEMBER 4, 2024

Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Career advancement: Martech roles often come with opportunities for leadership and strategic influence within organizations.

Technology 111

Technology Technology Strategize Niche 111

Martech

AUGUST 5, 2024

Dig deeper: The new frontier of visual content: A marketer’s guide to AI The SEO analogy A more subtle approach to product placement would follow an SEO approach, and that seems more interesting. strategize how to make specific images stand out in the vast swaths of data that AI models pull from to generate imagery. Processing.

Product 122

Product Entertainment Price Strategize 122

Martech

JULY 29, 2024

The knowledge gap Despite the follow-through on the recent hype, it doesn’t appear that many businesses truly understand the potential opportunities and challenges of AI, let alone the basics of how these technologies work. Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs.

Technology 137

Technology Technology Education Follow-up 137

Martech

SEPTEMBER 20, 2024

These accounts drive significant revenue and become valuable case studies for other businesses to follow. The following framework highlights how Jason applies the 3Vs of ABM — volume, value and velocity — to focus on high-value accounts, create integrated solutions and drive faster results through the pipeline.

GTM 108

GTM Product Cross-sell Profit margin 108

Martech

SEPTEMBER 19, 2024

When ChatGPT wasn’t giving me what I wanted, I found myself chatting back with replies like this: The point of this exercise is to create a simple PLG calculator designed for marketers to get a sense of how to scale up their marketing efforts. I’d like you to perform the following tasks: 1. review the code and improve it.

CTR 131

CTR Click Through Rate Lead generation Campaign 131

Martech

AUGUST 8, 2024

Unsure of what to choose, a personal shopper comes up to you. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns.

Retail 113

Retail Campaign Follow-up Strategize 113

Martech

OCTOBER 28, 2024

For example, include a dynamic, personalized image with a note like, “We’ve provided your specific results in a quick visual…” followed by the custom graphic. Use alt text strategically Alt text is essential for accessibility, but it can also be a tool to encourage image downloads. Email: Business email address Sign me up!

B2B 129

B2B Territory Strategize Follow-up 129

Partners in Excellence

MARCH 6, 2025

Decades ago, when “strategic planning” was in vogue, companies would invest lots of time and energy in developing their “strategic plans.” Afterword: For the Cheatsheet on this article, hit me up in email Afterword: Here is the AI generated discussion of this post. Why don’t they work?

Strategic planning 86

Strategic planning Strategize Presentation Follow-up 86

Martech

SEPTEMBER 5, 2024

The LinkDR platform includes AI-powered prospecting to find relevant websites and influencers, a verified email finder, customizable outreach templates and follow-up sequences, a CRM-style pipeline for managing link-building campaigns, and an analytics dashboard to track ROI and link quality metrics. Processing.

Retail 107

Retail Gaming Campaign Engineering 107

Veloxy

OCTOBER 22, 2024

AI algorithms predict: Which leads are the hottest What they’re looking for The best way to approach them No more guessing games or following cold trails. These insights are invaluable for CEOs and Sales Executives, as they allow for smarter resource allocation and more strategic decision-making. AI automates these tasks.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

AUGUST 6, 2024

I can’t recall what his title was back then, but I just looked him up. The thread that followed (80 comments and counting) reflects confusion about this. It makes strategic recommendations to the marketing organization rather than just following instructions. That sounds about right. Let me put it in a nutshell.

Promote 108

Promote Campaign Follow-up Strategize 108

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. Semantic SEO. Technical SEO. User intent matching. Processing.

B2B 109

B2B Engineering Education Trust 109

Martech

FEBRUARY 20, 2024

Maximizing the role of generative AI in B2B content creation As organizations consider, test and adopt generative AI tools to help in creating content, pressure shifts to competitors to scale their content with similar tools in order to keep up. Tools like Midjourney can help in creative visual assets to accompany articles. Get MarTech!

Strategize 129

Strategize B2B B2C Trust 129

Martech

OCTOBER 25, 2024

Shifting from pilot projects to widespread implementation demands a strategic approach. The following four recommendations address how to manage these challenges. By following these steps to implement genAI and address its challenges, you can fully unlock its positive impact. Email: Business email address Sign me up!

Objectives and Key Results 132

Objectives and Key Results Government Trust Technology 132

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Following these experiences, I proactively sought involvement in planning sessions with other companies. Establish Effective Follow-Up : By maintaining regular communication, you instill confidence in your clients.

Clients 229

Clients B2B Contact Follow-up 229

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Email: Business email address Sign me up! Answer: Certainly! Processing.

Strategize 115

Strategize Campaign Follow-up Technology 115

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. So, you should encourage your sales reps to remain persistent and get easily discouraged.

Product 246

Product Territory Objectives and Key Results Sales 246

Salesforce

OCTOBER 30, 2024

Unlike bots, which follow predefined rules, autonomous agents operate in a dynamic environment, making them ideal for carrying out complex, multi step tasks. These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work.

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. billion on costumes, followed by $3.9 If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. What’s the scariest thing about Halloween? would spend a record $12.2

Retail 105

Retail Promote Sales Follow-up 105

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 115

GTM X-functional Pipeline Construction 115