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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Rather than resisting the transition, companies should follow customer behavior signals and build a sales motion that complements, rather than competes, with PLG. Holly Chen breaks it down: In the early days, PLG can feel like magic users sign up and adoption grows without direct sales interaction. Why make this shift?

Growth 79
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AI-powered martech releases and news: April 18

Martech

Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. Stravito’s Stravito Assistant prompts agents to ask follow-up and clarifying questions in hope of delivering useful and applicable information.

Territory 107
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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Hubspot

Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. Instead of harming the lost pup (as some of Washington's men reportedly suggested), Washington benevolently returned the dog to Howe with a kind note.

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38% of People Don't Think Twitter Will Fix Platform Abuse

Hubspot

And, according to a Washington Post report from last week, that has amounted to roughly one million suspicious accounts suspected each day since about May. First, according to the same Washington Post report, the numbers don't entirely add up. But there are a few issues. 38% of People Don't Think Twitter Will Fix Platform Abuse.

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Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)

Hubspot

I could go on for days about the differences between "whether" and "weather" -- and yet, for some reason, that one trips me up on a regular basis, especially when I'm texting. Because our brains are wired in a way that makes us all susceptible to grammar slip-ups. Let that sink in for a second.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

Following last week's news of massive layoffs at online media site Mic -- and how that potentially reflects the future of digital media -- some, like Washington Post columnist Margaret Sullivan, wonder if the online news " bubble has burst.". First, we wanted to see how news consumption preferences varied across different regions.