Remove Follow-up Remove Territory Remove X-functional
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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

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Beyond quadrants: An alternative approach to martech selection

Martech

Consider the following: Traditional analyst quadrants tend to hide more than they show. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1). You can often find solid regional vendors and functionally specialized vendors. Multi-touch attribution (MTA). Community strength.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

I remember, and this is maybe outdated because I haven’t ran BD teams in many years now, but back in the day, if it didn’t look like we were going to hit our number that month, we would set up Aussie hours where my team would cold call into Australia. I think that’s true in a lot of different regions.

GTM 117
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

1) Across regions. Regions often respond with a 1-2 year delay to the US Market. Some regions behave similarly such as within Scandinavia. CASE IN POINT: In the late 90s, SkyStream followed Cisco’s footsteps in infrastructure sales. Distribution of B2B deals as a function of price (a product of discount and list price).

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Project management for in-house SEO teams: 6 best practices

Search Engine Land

But mixed in with those are projects for decommissioning product X, launching product Y, and migrating sections from one website to another – a real Frankenstein dashboard. This enables you to follow up with others while the discussion is fresh in their minds. for all regions or all websites)? Is it really measurable?

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 100
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How to Use Intent Data & the Freemium Model to Book More Enterprise Meetings

Sales Hacker

By tuning into this data in real time, we can systematically identify and target the personas in our territory who are most likely to convert to customers. Requests will likely be processed by one of the following teams: Data Science / BI. It’s important to make sure your request is processed for your account executives’ territories.

Meeting 92