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For consumers, AI is the new IoT

Martech

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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Brands today are thinking like seasoned news publishers. Here’s why.

Martech

The brands that have been successful at creating sustained customer relationships realized a new approach was needed, one steeped in content focused on demonstrating value and building trust by serving up helpful content at the right moment. At The Washington Post, the staff believes in the power of the reader relationship.

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The Three Reasons You’re Floundering

A Sales Guy

It was a great write-up, and I wanted to share it here as well. Here’s what showed up: Consistency: She had some phone call reminders on pieces of paper, some in her head, some on sticky notes stuck to the phone. decision with every such particle, and that throws up a quick barrier to engagement. Personal Development'

Trust 111
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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

Hubspot

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations.

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38% of People Don't Think Twitter Will Fix Platform Abuse

Hubspot

And, according to a Washington Post report from last week, that has amounted to roughly one million suspicious accounts suspected each day since about May. First, according to the same Washington Post report, the numbers don't entirely add up. And then -- there's the issue of consumer trust. But there are a few issues.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.