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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

Make User Experience a Priority Is your website mobile-friendly? We once had a chatbot pop-up that looked great on the desktop, but took up the entire window on a mobile device – blocking the entire page so there was no way the visitor could navigate anywhere. Speed Things Up A slow website can drive visitors away.

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11 of the best free tools every SEO should know about

Search Engine Land

If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. The free version allows you to crawl up to 500 URLs, making it ideal for small to medium-sized websites.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

Automate Routine Tasks to Focus on Creative Strategies AI can automate repetitive tasks such as scheduling social media posts, sending follow-up emails, or managing customer queries through chatbots. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

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Why marketers must combat the hidden threat of MFA sites

Martech

While these strategies help generate ad revenue, they compromise the user experience and heighten the likelihood that marketers might consider their site an MFA. This creates a vicious cycle where publishers must balance the need to generate ad revenue with maintaining a high-quality user experience. Processing.

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How to transform your website into a continuous marketing powerhouse

Martech

Personalized retention strategies : Implement loyalty programs, personalized follow-up emails and customer success stories to retain and nurture existing customers. AI-driven personalization engines : Integrate solutions like Dynamic Yield or Algolia to deliver hyper-personalized user experiences. Processing.

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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

How it helps you This update revolutionizes sales outreach by prioritizing manual follow-ups only for engaged contacts. This feature is especially beneficial for new team members who need to get up to speed on an account quickly.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Let’s break down and understand the following: What does digital marketing include? Community engagement: Interacting with followers, responding to comments and managing your online community. Results to expect Increased brand awareness: More followers and mentions on social media platforms. on social media platforms.