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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers. Category Exclusion. Violent video games. Combat sports.

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Meta launches new tool to track branded content campaigns

Martech

Meta has launched a new search tool that tracks branded content campaigns. Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. How it works. Get MarTech!

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5 Super Bowl LVIII takeaways for marketers

Martech

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Brands leveraged the record-breaking viewership (123.7

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How to guarantee your marketing wins every time

Martech

Marketing is often seen as a gamble: “Will this work? You can ensure that every campaign you launch and every dollar you spend has the highest chance of success by making one simple shift in how you approach your marketing. Before you launch your next big campaign, test the waters with your audience. Let’s try it and find out.”.

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Google AI Overviews: More searches, less satisfaction

Search Engine Land

Meanwhile, we’ve been hearing rumors about ChatGPT search – and I fully expect OpenAI to launch a search product in the near future. It’s gambling. While Google is a monopoly general search engine, people are searching on other platforms – Amazon, TikTok, YouTube, Facebook, Reddit and more. Dig deeper.

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Meta has launched a new search tool that tracks branded content campaigns. Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. How it works.

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Airbnb dominates in search sentiment report

Search Engine Land

Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. However, search volume can enhance sentiment, serving as an amplifier, which advertisers should consider in their strategies. Top 10 advertisers by search activity. Top advertisers by industry.