Every Business Has an Origin Story: A Lesson in Branding
Hubspot
MAY 23, 2018
But in the 1990s, competitive vodka brands such as Grey Goose and Ketel One came onto the market with a more premium-priced product. Absolut, like Levi’s, had stuck to its price point and dropped to a midtier status, losing market share to the new entrants. They had reinforced stitches and held up during hard work.
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