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Survey: 92% of SEOs suspect their competitors buy links by Admix Global

Search Engine Land

Websites often sell links in competitive niches like finance, insurance and gambling. Ahrefs’ study found that niche edits average $361.44 , while guest posts cost around $77.80. Only 12.6% of the sites they reached out to were open to selling a link, Ahrefs discovered. Most site owners didn’t even respond.

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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Move into verticals.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Marketing is a bit of a gamble, so make it an informed gamble. Marketing is a bit of a gamble, so make it an informed gamble. No company can capture 100% of the SMBs in its niche. If you see marketing as a chore, you’ve got the wrong attitude. It should be data-driven but at the same time creative.

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Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Search Engine Land

Gambling, Games, Geography, Gymnastics. Over time, a person’s digital footprint expands, their niche evolves and Google’s dataset and algorithms continuously change. Baking, Baseball, Beauty, Bodybuilding, Boxing. Camping, Cats, Coaching, Cooking, Cosmetics, Cricket, Cryptocurrency. Dancing, Dogs. Health, Hiking, History, Humor.

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Websites are growing, constantly changing entities, so SEO signal consistency must be checked and verified to avoid roadblocks in competitive niches. This is almost always due to outdated legacy solutions.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. That PR caught the eye of Proctor & Gamble, who came to them wanting to evaluate. He had seven customers from four continents, the first from Australia. Cast your net wide.

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

You might find less relevant results and may spot some niche websites that aren’t household names. Getting ahead of trends Using tools like Google Trends, Pinterest Trends, TikTok Trends and Exploding Topics, look out for new areas of interest in your niche. There’s always a gamble here, though.

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