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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. country-specifics. Why we care.

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Google Ads gambling and games policy updated

Search Engine Land

Google Ads is updating its gambling and games policy U.S. You must apply for certification to be eligible to promote these ads. When completing the form: In ‘Summary of the issue’ : Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL. country-specifics.

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New updates to Google’s gambling and games policy

Search Engine Land

Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. The Gambling and games policy page will be updated when the policy goes into effect.

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Google will allow NFT gaming ads under updated cryptocurrency ad policy

Search Engine Land

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. To have their ads approved, advertisers must comply with Google’s gambling and games policy, attain the necessary Google Ads certification and meet specific requirements. Promote social casino games that reward NFT.

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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Violent video games. Combat sports. Youth content. By managing association with these content categories, brands can ensure consistency in messaging. Vertical Sensitivity.

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Microsoft Ads announces major policy updates that start July 1

Search Engine Land

Microsoft has confirmed additional policy updates which will have a significant impact on marketers working in sectors such as health and gambling: The new policy updates are as follows: Vitamin and supplement ads are given the green light – The Microsoft Audience Network will now permit vitamin and supplement ads. What are the new rules?

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. They can also work together with a content creator to promote something in a post, story, video or reel.