SaaStr

OCTOBER 18, 2024

You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ And the real test, if you are going to be committed to hiring an A team is in that moment saying, ‘We’re still going.

Sales 122

Sales Up-sell Go To Market Gaming 122

Sales Hacker

JULY 19, 2021

The RevOps organization is responsible for defining, building, improving, implementing, and maintaining scalable go-to-market processes. So defining your go-to marketing processes is crucial to the sole reason RevOps exists: enable revenue teams to do what they do best, generate revenue! Look, we get it.

Gaming 113

Gaming Process Engineering Start-ups 113

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 113

GTM Real Estate Represent Territory 113

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Take Apple, for example.

Go To Market 78

Go To Market Lead generation Launch Service 78

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. What is Codeium and Windsurf?

GTM 97

GTM Territory Pipeline Growth 97

InsightSquared

JANUARY 30, 2020

Revenue operations supports the go-to-market teams by providing them with a single unified view of customer experiences and a comprehensive summary of every player in the process of growing revenue. The emergence of revenue operations is a game-changer for marketers. Revenue operations supports marketing efforts.

Gaming 77

Gaming B2B Teamwork Drivers/motivators 77

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting.

GTM 111

GTM Strategic planning Strategize B2B 111

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B Snow says this is a momentum game. If you can get wins, you’re going to get more wins. If you take losses, you’re going to get more losses. The post Go to Market Strategies That Led To Divvy’s $2.5B

Go To Market 98

Go To Market GTM Quota Up-sell 98

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B Size of mind beats size of wallet.

GTM 103

GTM Cross-sell Finance Price 103

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 74

Territory Drivers/motivators Quota Pipeline 74

SaaStr

JULY 27, 2022

Secret 2: Be Prepared to Play the Volume Game When it Comes to Talent –– People Are Everything. But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. The self-serve approach goes beyond the sales cycle. Sales teams play a critical role in growing a business.

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Go To Market GTM B2C Price 97

Outreach

OCTOBER 1, 2020

In short, they need to pick up the pace with go-to-market strategy during one of the toughest markets ever. Some tough questions go along with tackling those challenges: How do you motivate your go-to-market team every day during a time of constant uncertainty ? Focus on the long game.

Go To Market 66

Go To Market Drivers/motivators Technology Technology 66

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Price 112

Price E-commerce Cross-sell Profit margin 112

Search Engine Land

AUGUST 14, 2024

Review it and let it inform your go-to-market strategy, such as handling objections. If you haven’t adopted some form of them already, you’re late to the game – but not too late. Free and affordable tools to get comfortable with AI How can you use free or affordable AI tools to level up your strategy? What keeps them busy.

CRM 116

CRM Campaign Niche Negotiate 116

SBI

MARCH 8, 2018

We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. This week I interview Chris Tratar , VP of Product of SAVO. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) Go make 200 features findable in a dashboard.

GTM 102

GTM Engineering Electricity X-functional 102

Partners in Excellence

MARCH 26, 2024

I want to stay in the game long enough to see the old sales practices retired and the new digital selling model take hold.” One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Sell 137

Sell Cross-sell Finance B2C 137

Martech

OCTOBER 18, 2022

She has experience in fintech and gaming technology at PlayStation, Venmo and Uber. Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. Here are the steps Adidas has taken so far. Build a metaverse-ready team.

Gaming 140

Gaming Government Pitch Technology 140

Sales Hacker

AUGUST 20, 2024

18:44) The story of driving to a customer’s child’s soccer game to close a multi-million dollar deal. (26:01) 45:23) One thing that is working for Matt in go-to-market right now. brings this to life by centralizing your entire go-to-market execution in one platform.

GTM 123

GTM Pipeline Sales Gaming 123

Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Creating Alignment Across Teams One of the biggest takeaways from this event is to ensure sales and marketing departments are on the same team. Josh Baez (Sr.

Pipeline 58

Pipeline GTM B2B Follow-up 58

SaaStr

AUGUST 5, 2019

Rajesh is going to walk you through the key elements of winning the long game in SaaS – how to win customers, how to create long-term relationships, and how to avoid churn. And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. They want value.

Gaming 81

Gaming Customers Construction Contract 81

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. They dare to go beyond whats historically been possible. Marketers struggle to ensure reps use the most up-to-date, on-brand materials.

Angle 52

Angle Territory Drivers/motivators Go To Market 52

Sales Hacker

OCTOBER 17, 2023

This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires.

GTM 127

GTM B2B CRM Launch 127

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more. 7 CRO tips for smarter annual planning 1.

GTM 68

GTM Objectives and Key Results Quota Real Estate 68

Salesforce

SEPTEMBER 19, 2023

Trait 2: Data-obsessed CROs own the go-to-market strategy. They need to be confident and aggressive on one hand, steady and predictable on the other. This involves more than just hitting the numbers. It’s storytelling. What is the company’s vision for growth and possibility? The fuel for these decisions is data.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

SaaStr

JULY 15, 2024

Slack: The Gaming Company Slack started as a gaming company that had chat functionality that everyone loved. The game company didn’t quite work out, but they took the chat feature, and here we are with Slack. In the case of Slack, they kept nothing from the gaming side of things. Is that a pivot success?

GTM 104

GTM SQL Hospitality Healthcare 104

SaaStr

DECEMBER 17, 2023

Game changing addition for us. #3. As the CRO at Owner, Kyle leads a team of go to market professionals who help independent restaurants grow their direct, online takeout and delivery channels. This allows sales reps to get instant feedback and gives our frontline managers a tremendous amount of coaching scale.

CRM 117

CRM Gaming Growth B2B 117

SBI

JULY 12, 2018

We call it Sales Tech Game Changers. This week I interview Joe Andrews, VP of Product & Solution Marketing for InsideView. Nancy: What are the top 3 ways your solution changes the game for a sales organization? TAM definition to measure and improve market penetration. Connect with him on LinkedIn or Twitter.

Gaming 41

Gaming Territory Contact Drivers/motivators 41

Salesforce

OCTOBER 12, 2021

It’s a broader term, inclusive of growing talent, market share, brand relevance. READ MORE: 5 Game-Changing Traits of Chief Revenue Officers. Alignment is the name of the game, as CROs rip down silos to gain full visibility into every part of the business. Read about the five game-changing traits of the best CROs.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. Create buyer personas and ideal customer profiles.

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Customers Cross-sell Gaming Up-sell 116

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Heinz Marketing

JUNE 16, 2021

There is a trickle-down effect, not an immediate result, especially when sales and marketing have been at odds in the past, playing the blame game and working independently of each other. Sales need to be able to trust the leads that marketing provides through inbound strategies and go-to-market campaigns.

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High impact Campaign Trust Gaming 131

Martech

MAY 30, 2023

Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study. This is a marketing channel that matters. But it’s a challenging one to master.

Entertainment 115

Entertainment Sports Gaming Technology 115

Pointclear

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53

Gaming Tradeshows SQL Clients 53

Highspot

DECEMBER 19, 2024

Heres how a DSR changes the game: For Buyers: Self-Serve Flexibility: Buyers can access content on their schedule and collaborate with sellers, creating a seamless, convenient experience. Streamlined Access: All resources are centralized in one place, eliminating the frustration of searching through emails or portals.

GTM 52

GTM Niche B2B Sales 52

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you.

GTM 120

GTM Pipeline Finance Growth 120

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Take advantage of this unique moment to up your content marketing game Welcome to the AI content revolution. ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content.

GTM 110

GTM B2B Gaming Education 110