Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

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GTM Pitch Up-sell Start-ups 85

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

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GTM Real Estate Represent Territory 112

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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GTM Growth Referrals Cross-sell 122

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Onboarding is the highest-ROI investment you can make.

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GTM Cross-sell Finance Price 102

Sales Hacker

OCTOBER 17, 2023

This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires.

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GTM B2B CRM Launch 126

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. You can’t hire anyone that won’t play the entire game.

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GTM Pipeline Growth Quota 122

Partners in Excellence

FEBRUARY 9, 2025

In selling and GTM, we have our playbooks. They have taken their playbooks (as they do in every game) and highly tuned it to this specific game and the individuals/team they are competing against. Stated differently, if our playbooks aren’t constantly evolving, then ultimately our playbooks have us playing the wrong game.

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GTM Gaming Manufacturing Consult 118

Sales Hacker

AUGUST 20, 2024

18:44) The story of driving to a customer’s child’s soccer game to close a multi-million dollar deal. (26:01) With Vanta Questionnaire Automation, GTM teams can complete security reviews up to 5X faster. Highlights: (14:10) Challenging the belief that 3-5X pipeline coverage is the answer to sales problems. (18:44)

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GTM Pipeline Sales Gaming 122

Sales Hacker

DECEMBER 22, 2023

GTM Leader Perspectives Highlighting 25 GTM perspectives on what is working and career advice “What’s one tactic or strategy that’s working for you?” Be a student of the game ( Mark Cranney – former Chief Operating Officer at Skydio). Growth is the only thing that matters. That’s it, that’s all. That’s it, that’s all.

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GTM Construction Consult Promote 115

SaaStr

OCTOBER 1, 2024

Each of these companies had different GTM motions. Obviously, this can differ significantly by segment and the GTM motion for each segment. There’s a huge benefit when marketing and sales have skin in the game. They had a healthy self-service motion, but growth was flattening. Now, she’s the CMO at Datadog.

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GTM Pipeline Drivers/motivators Growth 115

Martech

MARCH 7, 2023

Curate other people’s content in your GTM Much like the AI mindset generating specific content for your GTM, you can use content that is valuable to your audience and already exists in your market. Take advantage of this unique moment to up your content marketing game Welcome to the AI content revolution. Get MarTech!

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GTM B2B Gaming Education 111

Martech

SEPTEMBER 12, 2024

To put a database with this kind of power in the front-office, in front of marketers, and to do so in a way that puts corks on their forks so they don’t poke themselves in the eye… I feel this is early innings in this game.” ” With that caveat, Pinkerton highlighted Account Profile Explorer.

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Assembly Line Contract B2C GTM 111

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

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GTM Sell Pipeline Networking 79

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

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GTM Cross-sell X-functional Pipeline 83

Heinz Marketing

APRIL 2, 2025

But if your sales and marketing teams are playing tug-of-war, if your data is more of a dumpster fire than a goldmine, or if your tech stack feels like a bad game of Jenga read on and watch the on-demand recording below. Everyone in your go-to-market (GTM) organization should understand and align with these definitions. Josh Baez (Sr.

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Pipeline GTM B2B Follow-up 58

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1. ” 6.

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GTM Objectives and Key Results Quota Real Estate 67

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 90

GTM Up-sell Price Start-ups 90

Sales Hacker

JULY 23, 2024

The value of staying in touch with former colleagues and playing the long game in relationships. The post GTM 104: Winning with Systems and Relationships in Sales Leadership with Ralph Barsi appeared first on GTMnow. Strategies for delivering difficult messages, such as during a reorganization or reduction in force.

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GTM Construction Networking Contact 74

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. Did you know?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

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Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. This was a collaboration piece between our network of GTM leaders and Kyle Poyar.

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GTM Pipeline Finance Growth 119

Sales Hacker

JANUARY 19, 2024

Play longterm games with longterm people”. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Read more here on the plan to IPO.

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Growth GTM CRM Launch 122

SaaStr

JULY 20, 2024

It’s essential to take a step back, slow down in terms of consecutive hiring, and ensure you’re working with third-party providers to find the right talent, especially on the GTM and technical side. A talented executive can be a game-changer for your business, and a not-so-good one can be detrimental. Scale the GTM engine.

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GTM X-functional Engineering Launch 119

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. You can listen to all the details in this video.

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GTM Customers Sales Growth 108

Martech

OCTOBER 28, 2022

But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . This chase is a never-ending game of trying to get credit for a lead versus measuring investment more holistically for impact. Marketing-sales alignment is thinking too small.

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B2B GTM Cross-sell Quota 128

Sales Hacker

JANUARY 28, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform.

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GTM Pipeline Gaming Growth 59

Highspot

FEBRUARY 20, 2025

Enter a new era with AI-powered sales training that gives go-to-market (GTM) teams the tools they need to build trust in every conversation. Build Trust Through Consistent Sales Coaching Consistency across GTM teams also builds buyer trust. When GTM teams arent on the same page, your credibility may suffer. Organizations are 2.3x

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Trust GTM Pitch Sales 52

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. Topping the list of most-loved sales platforms, Apollo has a 4.8

GTM 112

GTM Strategize Launch Pipeline 112

SaaStr

JULY 15, 2024

Slack: The Gaming Company Slack started as a gaming company that had chat functionality that everyone loved. The game company didn’t quite work out, but they took the chat feature, and here we are with Slack. The product, the customers, and the GTM were completely different. Is that a pivot success? Segment: Pivot or Not?

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GTM SQL Hospitality Healthcare 104

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

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GTM Niche CRM Account management 121

ConversionXL

MAY 13, 2020

Last but not least, storing raw data can be a total game-changer if you join forces with other data sources. I recommend two articles to inspire you: How to build a GTM monitor by Simo Ahava. The post Raw Data & Google Analytics: A Game Changer appeared first on CXL. Third-party data.

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Gaming Sports SQL X-functional 85

Partners in Excellence

MAY 15, 2024

Some of these include: Hot products, hot markets: While these drive short term growth, often in spite of anything done in the GTM efforts, these, alone, don’t drive sustained high performance. In recent years, our GTM strategies focusing on efficiency, volume, velocity have been claimed by many to be the “secret to success.”

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GTM Quota Technology Technology 139

Sales Hacker

JUNE 28, 2021

Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? It’s more than just creating buyer personas and journeys; it’s bringing the voice of the customer into the GTM organization. The GAME Model. GAME stands for Gather, Agree, Map, and Execute. What the heck is revenue marketing?

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GTM B2B Gaming Growth 112

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.

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Go To Market Growth GTM Product 126

Sales Hacker

FEBRUARY 21, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies.

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Referrals GTM Networking Represent 108

Partners in Excellence

JULY 29, 2024

It’s something I’ve not seen anywhere in discussions of leadership, GTM, or building business. A person who had the skills and mindset to up their game and contribute at a higher level is critical to driving growth and performance. It’s the concept of building Bench Strength.

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Sports GTM Growth Gaming 139

SaaStr

NOVEMBER 1, 2022

Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. Most of the CMOs we spoke to emphasized how their developer relationship team was a game changer in driving customer love. PMF and GTM execution are table stakes. That’s too tactical.

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GTM Niche Cross-sell Contract 117