Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs can help introduce a new logo, or a new product launch, said Sun.

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Launch Campaign Gaming Technology 127

Martech

OCTOBER 16, 2024

The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed. “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.

Conversion 117

Conversion Technique Trust Launch 117

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. Guess who else is playing this same game? See what Google did there? see below).

B2C 121

B2C Launch Gaming B2B 121

Martech

AUGUST 25, 2022

This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Get MarTech! In your inbox. Processing.Please wait.

Launch 122

Launch Entertainment Gaming Promote 122

Martech

SEPTEMBER 26, 2022

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. The Immersive games and other experiences are aimed at discovery of the Walmart brand and their products at the top of the marketing funnel.

Launch 115

Launch Electricity Strategic partnership Gaming 115

Martech

MAY 10, 2024

ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. A Monday launch would certainly be a shot across Google’s bow.

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Launch Gaming Product Process 115

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Attention is fully on the game and not passive, it’s a lived-in experience.

Gaming 117

Gaming E-commerce Cross-sell Sports 117

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024.

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Launch CRM Gaming Service 117

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

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Launch Retail Campaign Engineering 99

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Gap rolled out special wearables for virtual pets.

Launch 110

Launch Gaming Campaign Product 110

Salesforce

OCTOBER 8, 2024

Loyalty marketing use case 1: How to get to know your members  When launching or evolving a loyalty program, it is important to understand who your members are and what is important to them. Once you launch your program, you can mine the data and engagement to understand your customers better. This is where we should be headed.

Education 93

Education Referrals Launch Gaming 93

Martech

JANUARY 9, 2023

Oorbit hosts multiplayer games and other virtual experiences that users access with a persistent digital identity across these experiences. Users who create a digital identity with Oorbit will be able to join experiences on ELYNXIR, as well as other multiplayer experiences through game makers that connect with Oorbit. Immersive music.

Launch 111

Launch Gaming Networking Technology 111

Partners in Excellence

NOVEMBER 21, 2024

I’m imagining the end game of all the productivity and efficiency hacks I see filling my feeds. How we can launch 1000s of “hyper personalized emails” in 15 minutes or less. But if you haven’t read it, it’s a fascinating read. For years, there have been hints, tips, technologies.

Objection handling 126

Objection handling Technology Technology Up-sell 126

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. “I

Sports 115

Sports Gambling Entertainment Hospitality 115

SaaStr

OCTOBER 2, 2022

Dear SaaStr: What does a day in the life of a SaaS startup CEO/founder look like post product-launch, especially when the founder is scaling up the business? By post-Launch, I think you really mean post-Lauch … but pre-Traction. Make sure it expands upon whatever you’ve learned since your Launch. Make it count.

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Launch Represent Gaming Meeting 119

SaaStr

MARCH 12, 2024

Dear SaaStr: What Successful Startups Were Launched While The Founders Worked 9 to 5? Slack was an internal tool built when the company was a gaming company. link] The post Dear SaaStr: What Successful Startups Were Launched While The Founders Worked 9 to 5? There are many start-ups born out of agenies and consultancies.

Launch 111

Launch Consult Gaming Growth 111

Martech

AUGUST 1, 2023

The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. As a result of this action, the user collects a digital version of the artifact, which can then be brought into the Roblox virtual game as a wearable.

Launch 98

Launch Gaming Process Product 98

Martech

JANUARY 10, 2023

“The recent FTX collapse has sparked a lot of uncertainty and fear within the crypto/NFT market, but despite this situation, we are still seeing a lot of interest from brands to launch web3 activations,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI. The rise of gaming influencers.

Gaming 104

Gaming Retail Technology Technology 104

Martech

NOVEMBER 26, 2024

It launched what seemed to be an obvious home run — unlimited access to boutique fitness classes for just $99 per month — an absolute steal when single classes typically cost $20-$35 each. Clarify your customer This might sound simple, but fundamentals win ball games. And in the end, taking their advice can be extremely risky.

Customers 126

Customers Price Up-sell Start-ups 126

Search Engine Land

DECEMBER 8, 2023

For creative marketing strategies, this is a game changer. For creative marketing strategies, this is a game changer. growthhacking #seo #marketingsecrets #startups. “ Grok is a dramatic level-up in knowledge. It shows Tweets that are hard to find with normal Twitter Search.

Launch 117

Launch Entertainment Gaming Start-ups 117

Search Engine Land

AUGUST 30, 2024

ChatGPT prompt: Social media content ideas “Our company, [COMPANY NAME], is launching a new product/service in [MONTH/YEAR]. Additionally, please create a 30-day content calendar that includes specific posts, themes and strategies to maximize engagement and anticipation leading up to the launch.”

Transportation 98

Transportation Education Angle Healthcare 98

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Never play the blame game As a revenue leader, its crucial we take accountability for sales performance. Regardless of the boards composition, they value honesty, optimism, and no surprises.

Strategize 111

Strategize Networking Trust Presentation 111

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. It’s been a game-changer for us here at ClickFunnels and for millions of other businesses. We’ve created some — like our Product Launch funnel — for selling new products…. But they were good enough.

Launch 264

Launch B2C Gaming Campaign 264

Search Engine Land

APRIL 11, 2024

Violent video games. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers. Category Exclusion. This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Combat sports.

Gambling 93

Gambling Launch Entertainment Sports 93

ClickFunnels

JULY 22, 2021

For example: Let’s say that you have a game app where the user needs to progress through all the levels in order to win the game. Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. playing the game, filling out a form, etc.).

X-functional 246

X-functional Gaming Pitch Government 246

Martech

FEBRUARY 8, 2024

As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech. Also, find relevant discussions in relevant communities and answer questions with your content. In your inbox.

B2B 120

B2B Gaming Niche Appointment 120

Martech

JULY 26, 2024

I understand there has been launches to help account for their deprecation. Meanwhile, Navah Hopkins , brand evangelist, Optmyzr, said advertisers essentially “won” a game of chicken with Google, but: “It doesn’t change the fact that the privacy-first world is here via GDPR, CCPA, and other regulatory considerations.

Non-Profits 126

Non-Profits Drivers/motivators Strategize Launch 126

Martech

DECEMBER 21, 2023

This is the first step in leading and getting emotional buy-in from your team on a deeper level, allowing for more skin in the game. The post The 4 steps you must take before launching your product appeared first on MarTech. Encourage your teams to study and question the plan. Now you’re ready to go. Get MarTech! In your inbox.

Launch 107

Launch Product GTM Education 107

Salesforce

AUGUST 8, 2024

After setting up your segments, content, and send times, you can launch your campaign with a click of a button. That makes your content more relevant and engaging, so each email feels like it was written specifically for that reader. Track Campaign Engagement.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

AUGUST 1, 2024

For example, if you plan to launch a gaming arm in 18 months, start building relationships and context now. Understanding the business context is crucial for making a significant SEO impact at an enterprise level. Knowing what your competitors are doing and your own business roadmap should guide your SEO strategy.

SQL 98

SQL Engineering Education Start-ups 98

Sales Pop!

OCTOBER 27, 2021

the plan will (as described below) be launched as a trial. #2. The end game of the change should be to have at least 50% of the sales bonus attributable to relationship building, so design the plan in a number of steps to get you there. Launch the final plan. . — the compensation plan will be changed in a number of steps. —

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Product Relationship building Launch Strategize 191

Salesforce

JUNE 14, 2023

Let’s say you just launched a new mobile app to help your potential customer manage their customer service requests. Time to beat that quota Whether you’re a beginning seller or a seasoned professional, these are some of the best sales tactics to level up your sales game. But these aren’t one-and-done efforts.

Gaming 94

Gaming Cross-sell Referrals CRM 94

Search Engine Land

SEPTEMBER 10, 2024

Use case 3: Custom GPTs for specialized SEO tasks Custom GPTs can be a game-changer for handling specific, repeatable SEO tasks that are otherwise time-consuming. One click and you can launch any cluster in the Content Editor. Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

Start-ups 94

Start-ups Process Strategize Launch 94

ClickFunnels

AUGUST 2, 2021

For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber. You have to play the long game if you want to win at content marketing. Play the long game!

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

SEPTEMBER 21, 2021

Entrepreneurs can share or “launch” their brands, receive upvotes and comments, and even generate leads via a simple CTA — since it’s an entrepreneur community, it’s particularly effective for B2B businesses. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success….

Lead generation 244

Lead generation B2B Referrals Launch 244

Salesforce

OCTOBER 14, 2024

At Salesforce, we’ve tapped into the latest advancements in large language models (LLMs) and reasoning techniques to launch Agentforce. What’s next for Agentforce Despite being in its nascent stage, Agentforce is a game-changer for our customers.

Engineering 128

Engineering Represent CRM Follow-up 128

Search Engine Land

JULY 8, 2024

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. If you’re building a video content strategy, it really helps to elevate your game with your UX team. June 21, 2016: Google Search Console tests new mobility usability report.

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CTR User Experience UX Launch 106