Search Engine Land

OCTOBER 2, 2023

With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5% share,” Nadella said. That didn’t happen. “We A vicious cycle.

Angle 119

Angle Engineering Market share Launch 119

Search Engine Land

AUGUST 28, 2024

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Increased market share? Monitoring and optimization: Keep your finger on the pulse You’ve launched your campaigns. Are they ramping up spend for certain keywords?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

Finance 117

Finance Trust Market share Strategize 117

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great?

Product 139

Product Customers Objectives and Key Results Launch 139

Search Engine Land

MARCH 15, 2023

Google launches location extension display ads for local businesses 2017: Some other display ads could be converted automatically to the new format when users were nearby. DuckDuckGo launches Directions! Twitter To Launch Ad Platform On April 13th? ” Adscape was an in-game advertising company. Too Much SEO?

Launch 85

Launch Engineering Gaming Territory 85

Hubspot

AUGUST 24, 2020

Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition. Spending on video games and associated hardware in the US hit a record high in June of this year.

Niche 100

Niche Entertainment Retail Gaming 100

SaaStr

NOVEMBER 18, 2022

The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago. . Brex did an excellent job dominating the startup, VC-backed market, and when Divvy stepped into the space, they had two choices: Directly compete with Brex’s market.

Gaming 98

Gaming Launch Price Closing 98

Martech

AUGUST 2, 2023

Most social media launches start from scratch and that can make it hard to get traction (consider Google Plus). “Why wouldn’t a platform go out and launch a competitor — maybe YouTube goes out and launches its own version of Twitter or Threads and transfers their users over,” mused Subramanian.

Entertainment 98

Entertainment Launch Territory Sports 98

Search Engine Land

DECEMBER 28, 2023

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. Other Meta news Meta experienced a significant year with the introduction of Threads, launched in July, with 100 million people subscribing in the first 102 hours.

X-functional 116

X-functional Retail Launch Non-Profits 116

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Google is always playing the long game. Firefox: 3.5% Bid algorithms aren’t exactly new in paid search advertising.

Campaign 100

Campaign Launch Trust Networking 100

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. Before 2006, video game consoles were mostly the same. In 2006, the current market for video games was in a red ocean. They were sold in Europe, but not as engagement rings.

Networking 78

Networking Gaming Campaign Retail 78

ConversionXL

MAY 1, 2017

Competitor Innovation and Market Disruption. While customer churn and loss of market share through one or several of these lapses is often quite avoidable, it’s also true that dramatic disruptions, whether due to competitor innovation or changes in market conditions, can blindside companies in ways that they have little or no control over.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Hubspot

APRIL 1, 2018

It was a breaking story across the marketing and advertising industry. Pepsi even released counter-ads shortly after the campaign launched. while drinking beer and "watching the game" on TV. Watching the game, havin' a Bud" (a Budweiser), someone replies. Nonetheless, Coke received immediate attention for it. The Lesson.

Gambling 101

Gambling Campaign Sports Gaming 101

SaaStr

OCTOBER 22, 2020

The second is the more popular route for startups: Artificial Product-Market Fit. Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users. The returns were slow at first; organic is a long game. Listen to user feedback. Is it always perfect?

Engineering 118

Engineering Growth Niche Start-ups 118

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

MARCH 18, 2016

They issued public apologies, updated their food safety protocols, and launched a new ad campaign focusing on how darn safe their food is (now). In 1917, Converse launched the first mass-produced basketball sneaker: the All Star. of the market share. McDonald's), Starbucks needed a new game plan. coli outbreak.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. ” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.

Launch 79

Launch Legal Engineering Networking 79

Hubspot

OCTOBER 18, 2021

Have you ever played a game of Monopoly and kept tabs on the other players? But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. By the 1970s, Xerox continued to thrive with strong patents, little competition, and a growing market. United Airlines.

Manufacturing 77

Manufacturing Assembly Line User Experience Gaming 77

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. ” (Accurate.)

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. Microsoft has been playing the long game – for a long, long time now.

Campaign 86

Campaign Networking B2B Price 86

Salesforce

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. Google has evolved quite a bit since it launched in 1998. Even for skilled professionals, common SEO mistakes can sometimes impact your content ranking, and the rules of the optimization game are often changing. It holds 92.7%

Engineering 98

Engineering Objectives and Key Results Up-sell Campaign 98

Hubspot

SEPTEMBER 6, 2012

Gain competitive market share by creating marketing people love. It's possible you'll want to use one of your branded terms to launch a microsite, a Twitter account, a Facebook page , what have you. Look, if you want to win the inbound marketing game, you don't need to resort to cheap tactics.

Gaming 78

Gaming Promote Price Launch 78

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Hubspot

MAY 29, 2012

By clicking on some other elements in the video, like a player's watch or plastic water bottle, you can also learn more about Nike’s products or get insights into soccer-specific activities like workouts and games. For the launch of its channel in Belgium, TNT hired an agency to shoot a reality-TV type of ad.

Entertainment 78

Entertainment Pitch Launch Gaming 78

Search Engine Land

MARCH 9, 2023

Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament. Watch The New Bing UK Commercial 2010: The new UK ad blitz by Microsoft was aimed at capturing market share from Google in that region.

E-commerce 87

E-commerce Territory Engineering Networking 87

Martech

MAY 8, 2023

And if I had Amazon’s market share, I’d have a deluge of user behavior that the rules could learn from. At the heart of the paper is a kind of thought experiment that he called “the imitation game.” But this did launch the quest to replicate — or at least create the equivalent of — human intelligence.

Government 106

Government Up-sell Engineering Networking 106

Partners in Excellence

MAY 15, 2017

For example, product development is accountable for developing products according to a certain timeframe, to achieve certain goals, often measured in revenue generation, market share, growth, and so forth. To arbitrarily set goals that have no connection to real productivity numbers is just setting the organization up for failure.

Quota 71

Quota Manufacturing Assembly Line Sales 71

Hubspot

OCTOBER 22, 2015

The 17 Best College Instagram Accounts (And Why They're So Darn Good) : Colleges and universities around the globe that are posting awesome Instagram content on a regular basis, from shots of campus buildings to live-action photos of sports games to colorful graphics promoting school-sponsored campaigns. Share them with us in the comments.

B2C 78

B2C Sports Promote Retail 78

Hubspot

SEPTEMBER 19, 2018

By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. Social media offers free marketing.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. So we launched the company in February of 2008.

Closing 74

Closing Customers Niche Cross-sell 74

Hubspot

DECEMBER 8, 2014

Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share. Other products never take off, and are pulled from store shelves before they ever get any real market penetration. I’ll leave that question to the experts.

Product 78

Product Manufacturing Retail Start-ups 78

Salesforce

OCTOBER 19, 2023

Activity quotas are often assigned when a company needs to focus on prospecting to build market share with a new product or service. Activity quota example: Let’s say a software company launches a new AI product and wants to sell it to new clients that fit their buyer persona. Volume quotas can also help move excess inventory.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. New Year''s, the Super Bowl, a product launch, and so on).

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

NOVEMBER 13, 2017

The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year. Ayer's game plan was to "create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.". A key takeaway here?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

SaaStr

JULY 11, 2019

So when we launched Talkdesk in 2011 on stage. And in the same conference I launched Talkdesk. Michael came on stage, the CEO of Zendesk, and we launched Zendesk Voice. Michael came on stage, the CEO of Zendesk, and we launched Zendesk Voice. Here’s some stats we launched in 2013.” When did you launch?

Launch 108

Launch Technology Technology Up-sell 108

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 88

Trust Objectives and Key Results Engineering Negotiate 88