Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

SaaStr

MARCH 5, 2025

Corporate development teams switch to “deal mode” when they know there’s competition, and bankers can minimize games on pricing with multiple offers. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team?

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Price 111

Price E-commerce Cross-sell Profit margin 111

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects. There’s no game of chicken, of wait and see.

Niche 28

Niche Gaming B2C Construction 28

Martech

JUNE 6, 2022

One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. . ATT appears to have hit mobile game advertisers particularly hard — 68% said mobile marketing was more difficult in 2021 (43% non-gaming). Biggest impact. Why we care.

Gaming 114

Gaming Follow-up Market share Growth 114

Heinz Marketing

SEPTEMBER 10, 2020

My way of getting through this is playing games, either with my fiancé in our apartment, or virtually with our friends and family. Keep B2B customers coming back with these gamification ideas: Simple games like trivia, or more complex games like a scavenger hunt via geolocation-enabled app. So, get your gaming on!

B2B 121

B2B B2C Gaming Campaign 121

SBI

MAY 2, 2018

We call it Sales Tech Game Changers. Director of Product & Corporate Marketing for Zilliant. Nancy: What are the top 3 ways your solution changes the game for a sales organization? In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way.

Gaming 55

Gaming Cross-sell Profit margin Price 55

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. But, #2 can win with just a 30% better product than #1, if #2 is already a leader and in the game. 2 often has a better product, at least for some market segments. #2 Doing sort of kind of the same thing.

CRM 129

CRM Gaming Price Presentation 129

Search Engine Land

OCTOBER 2, 2023

With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5% share,” Nadella said. That didn’t happen. “We A vicious cycle.

Angle 119

Angle Engineering Market share Launch 119

Hubspot

NOVEMBER 8, 2018

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. So how do you keep up?

Gaming 101

Gaming Sports Legal Education 101

Search Engine Land

OCTOBER 16, 2023

Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 113

Market share CRM Campaign Retail 113

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Heinz Marketing

MARCH 27, 2020

It’s about market share, not even lifetime value (at least not immediately). If you’re a marketer, it’s important to be really clear which stage of company you’re working for. Profitability, not mere growth, is the name of the game. Can you measure your customer acquisition cost (CAC) across both sales and marketing?

B2B 106

B2B Growth Gaming Market share 106

Heinz Marketing

JUNE 11, 2022

Marketing automation tools are being embraced by brands to help them deliver the customized and seamless experiences expected by their target audiences. A report reveals that email marketing automation will take the largest slice of market share at just over 32%. The Future Of B2B Marketing: Get Ready For 2025.

B2B 122

B2B E-commerce Sales Growth 122

Search Engine Land

JANUARY 10, 2023

When it comes to crunch time, a coach will always put their best players in the game for as much time as possible. Those players who are still developing are likely going to be watching the game from the bench. Let’s be clear – I’m not expecting a significant shakeup in search engine market share.

Sports 109

Sports Campaign Gaming Engineering 109

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

Finance 117

Finance Trust Market share Strategize 117

Salesforce

OCTOBER 12, 2021

It’s a broader term, inclusive of growing talent, market share, brand relevance. READ MORE: 5 Game-Changing Traits of Chief Revenue Officers. Alignment is the name of the game, as CROs rip down silos to gain full visibility into every part of the business. Read about the five game-changing traits of the best CROs.

Gaming 98

Gaming Cross-sell Sales Finance 98

Search Engine Land

AUGUST 28, 2024

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Increased market share? In the Google Ads interface, this can be done via the Shopping Products report, where you can add a Month column and clearly split it. More sales?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

SaaStr

NOVEMBER 18, 2022

The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago. . Brex did an excellent job dominating the startup, VC-backed market, and when Divvy stepped into the space, they had two choices: Directly compete with Brex’s market.

Gaming 98

Gaming Launch Price Closing 98

Hubspot

AUGUST 24, 2020

Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition. Spending on video games and associated hardware in the US hit a record high in June of this year.

Niche 100

Niche Entertainment Retail Gaming 100

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Heinz Marketing

OCTOBER 22, 2021

I did, and forums have been a game changer in my Marketing Operations role (shout out to Marketing Ops Professionals !). Reddit has been an invaluable tool for us as marketing strategists learning new industries with each client that comes on board.

Pipeline 126

Pipeline B2B Niche Technology 126

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Data-driven sales enablement will help you grow market share and minimize risk — so it’s really a no-brainer. Ignore Best Practices – Question the old way of doing things and ignore best practices. “A The Data Is In.

Commission 111

Commission Territory Sales Market share 111

Search Engine Land

OCTOBER 4, 2022

To prevent you from a) wasting budget or b) losing market share. To stay on top of your paid search game and dominate your competitive landscape. The tool automatically deactivates and reactivates bidding to ensure full optimization of brand clicks and market share. What’s the purpose of this automation?

Represent 85

Represent Engineering Market share Gaming 85

Search Engine Land

FEBRUARY 7, 2023

However, Google is playing a delicate game here. But here, Google may be entering a dangerous game. As Lily Ray put it on Twitter , “Every other search engine figured out how to cite its sources except the one with 90% market share, got it.” And he’s not wrong. So has You.com.

Sports 86

Sports Gaming Engineering Presentation 86

Hubspot

APRIL 8, 2014

Maybe you decide to game the system with Upworthy-style headlines. Or maybe you develop a passionate, engaged community that shares all of your content like crazy. How do you use storytelling in your marketing? Share your experience with us in the comments. Or maybe you offer search-engine friendly content.

B2B 78

B2B Gaming Engineering Market share 78

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. It was valued at $110.57

E-commerce 113

E-commerce B2C Finance Referrals 113

Search Engine Land

OCTOBER 17, 2023

But it’s also fair game to use it to identify what your competition’s users are doing. Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ).

Angle 117

Angle Strategize Strategic planning Territory 117

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. Let’s get these out of the way. Check out this search for “Japanese BBQ sauce” on Amazon.com.

Real Estate 129

Real Estate Commission Conversion Trust 129

ConversionXL

MAY 1, 2017

Competitor Innovation and Market Disruption. While customer churn and loss of market share through one or several of these lapses is often quite avoidable, it’s also true that dramatic disruptions, whether due to competitor innovation or changes in market conditions, can blindside companies in ways that they have little or no control over.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Hubspot

NOVEMBER 2, 2018

Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share. The Product-Seeking Market Share. But not all search is created equal.

Territory 78

Territory Manufacturing Niche Market share 78

Search Engine Land

MARCH 15, 2023

Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship 2015: Search results included a complete men’s college basketball tournament bracket, along with Bing’s game-by-game predictions. ” Adscape was an in-game advertising company. Too Much SEO?

Launch 85

Launch Engineering Gaming Territory 85

ConversionXL

MARCH 2, 2012

“We don’t sell used cars here…” … we sell “certified pre-owned vehicles” And that totally changes the game. Once the category is established, your brand will be the dominant one – enjoying high and profitable market share. Vehicle sounds more impressive than car.

Electricity 89

Electricity Niche Price Up-sell 89

Search Engine Land

NOVEMBER 17, 2022

As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. Sorry tablet, but with your market share contraction since 2019, you get rolled in with desktop in my opinion). Get the daily newsletter search marketers rely on. Performance.

CTR 98

CTR Campaign Engineering Contract 98

Hubspot

SEPTEMBER 28, 2011

Games like Mafia Wars and Farmville have been a tremendous success and F-Commerce sites (Facebook commerce sites) are now catching up to the games and apps. Here are five examples of how they are doing so: 1.

Gaming 75

Gaming Up-sell Follow-up Networking 75

Sales Hacker

OCTOBER 21, 2021

In fact, firms that include more employee diversity have been found to experience a 45% growth in market share and were 70% more likely to reach a new market. A-players go for A-games. Let’s say you’re an electronic retailer and you have a customer looking for a laptop and the best VPN for gaming.

Represent 120

Represent Education Sales Up-sell 120