Remove Gaming Remove Market share Remove Networking
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5 Keys Behind Klaviyo’s Path to $1B+ ARR in E-commerce Marketing with CEO Andrew Bialecki

SaaStr

Market share ceiling might be higher than you think : While many SaaS companies plateau at 15-20% market share, Klaviyo has shown that with strong network effects and a truly superior product, you can capture over 50% of your core market. Klaviyo’s game-changer? The lesson?

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Most Market Share Battles Are Lost, Not Won

Pointclear

Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. They are not marketers either. They have four salespeople (implied overhead) and a fledgling distributor network. I met with a prospect yesterday. available buyers).

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In-game ads: why brands should be excited

Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

Gaming 79
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Why Competition Is So Bitter in SaaS: Oligopolies and Dominant Strategy Equilibriums

SaaStr

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects. There’s no game of chicken, of wait and see.

Niche 28
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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. That's because it's a social network made specifically for professionals! Social media!

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

Million Via SEO Migration strategy for the win.

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,