Search Engine Land

AUGUST 28, 2024

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Look at the broader market conditions. The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. More sales?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

ConversionXL

MAY 1, 2017

Competitor Innovation and Market Disruption. While customer churn and loss of market share through one or several of these lapses is often quite avoidable, it’s also true that dramatic disruptions, whether due to competitor innovation or changes in market conditions, can blindside companies in ways that they have little or no control over.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

Finance 117

Finance Trust Market share Strategize 117

ConversionXL

MARCH 2, 2012

If you create a new category, there’s no price reference and people are much more likely to accept any price you name. It’a category Starbucks built along with a price tag for it. Once the category is established, your brand will be the dominant one – enjoying high and profitable market share.

Electricity 89

Electricity Niche Price Up-sell 89

SaaStr

NOVEMBER 18, 2022

The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago. . Brex did an excellent job dominating the startup, VC-backed market, and when Divvy stepped into the space, they had two choices: Directly compete with Brex’s market.

Gaming 98

Gaming Launch Price Closing 98

Sales Hacker

DECEMBER 29, 2022

Figure out a pricing option for a short-long cut, and offer the desired result, tailored exactly to her (questionable?) Sales may be a “numbers game.” When they or marketing share new case studies, read them and see what problems your premiere logos are solving for. Don’t let price be the defining feature of your product.

Sell 126

Sell Up-sell Commission Prospecting 126

Gong.io

FEBRUARY 9, 2019

It’s more than a mindless numbers game. Here’s a game-changing sales technique for getting long responses to discovery questions: Phrase your questions in a way that encourages a long response. Market dynamics and market share. Establish value before you talk price. Take, pricing , for example.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Search Engine Land

NOVEMBER 17, 2022

As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search market share. This is incredibly evident in consumer goods, brick-and-mortar locations, and brands with low price points and/or short purchase cycle windows. Get the daily newsletter search marketers rely on.

CTR 98

CTR Campaign Engineering Contract 98

Hubspot

OCTOBER 18, 2021

Have you ever played a game of Monopoly and kept tabs on the other players? But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. By the 1970s, Xerox continued to thrive with strong patents, little competition, and a growing market. United Airlines.

Manufacturing 77

Manufacturing Assembly Line User Experience Gaming 77

Sales Hacker

MAY 22, 2020

Sales Accepted Leads require Sales and Marketing to get together and agree on criteria that identify when a lead is hot and ready for Sales. This has the added benefit of improving alignment between Sales and Marketing and ending the blame game of why leads aren’t converting. Education is key to gaining market share.

Closing 127

Closing Education Sales Follow-up 127

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 88

Trust Objectives and Key Results Engineering Negotiate 88

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The new Bing failed to take any market share from Google after six months. That’s just not what we do.”

X-functional 116

X-functional Retail Launch Non-Profits 116

Hubspot

JUNE 11, 2013

They have the good prices. Heck, it''s even standard practice for shoppers to compare prices on Amazon before completing a purchase -- whether in-store or on another site. Before 2006, video game consoles were mostly the same. In 2006, the current market for video games was in a red ocean. They have the reviews.

Networking 78

Networking Gaming Campaign Retail 78

Hubspot

FEBRUARY 6, 2013

These folks wouldn't want a middle- or bottom-of-the-funnel offer at this stage in the game. For anyone just getting into the email personalization game, learning from a message like this is an excellent place to begin. The price of the product, to help me evaluate whether it's a purchae I can complete right now. 2) Dropbox.

Gaming 78

Gaming Follow-up User Experience Price 78

Hubspot

SEPTEMBER 6, 2012

They could recreate your homepage, your pricing structure, your design scheme. I mean, do you have any idea how much effort goes into determining a pricing structure, for example? Gain competitive market share by creating marketing people love. Win your game fair and square -- victory will taste much sweeter.

Gaming 78

Gaming Promote Price Launch 78

Search Engine Land

MARCH 15, 2023

Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship 2015: Search results included a complete men’s college basketball tournament bracket, along with Bing’s game-by-game predictions. ” Adscape was an in-game advertising company. Too Much SEO?

Launch 85

Launch Engineering Gaming Territory 85

Sales Hacker

JANUARY 25, 2019

Instead of creating “fun” patterns, IDEO created a toothbrush that was easier for kids’ small hands to hold, winning market share for Oral-B. And by stripping a market problem back to the challenges faced on a human level by the end-users, IDEO uncovered a problem worth solving. Your competitors are all playing the same game!

Trust 92

Trust Angle Sales Pitch 92

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great? Innovation, by its very nature, carries risk.

Product 139

Product Customers Objectives and Key Results Launch 139

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. Microsoft Ads has been slow to gain respect from search marketers.

Campaign 86

Campaign Networking B2B Price 86

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Foursquare Sets Super Record During Big Game 2011: It saw 200,000 check-ins. Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Money: Master the Game. 80/20 Sales and Marketing. Top Performers Are Students of the Game. Illuminate. Thinkertoys.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Hubspot

OCTOBER 23, 2013

Because while the average price per click dropped 8%, the number of paid clicks grew 26%. Android, its mobile operating system, has 80% market share worldwide. This is a company at the very top of its game. In other words, everything CEO Larry Page is doing seems to be working. Seth Godin might be making some good points.

Start-ups 78

Start-ups Gaming Price Campaign 78

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

MARCH 18, 2016

of the market share. There was fresh competition in the men's deodorant/grooming products space -- Axe -- and they were soaking up Old Spice's market share like an ergonomically designed loofah. By 2008, driven in part by the financial collapse, Starbucks was in dire straits -- its stock price shriveling.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

Sales Hacker

JANUARY 13, 2021

All the deal structure parameters will have a direct impact on value and cost, hence price. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. The challenge is to develop a pricing model that blends the different value perceptions across all customers. Pricing models.

GTM 88

GTM Negotiate Profit margin Contract 88

Search Engine Land

MARCH 14, 2023

Once you’ve achieved a high impression and market share of that business, how do you continue to make money? So I spend less time trying to hack or game the system and more on sourcing the data I need to drive performance. With the right moves, it will be a very affordable entry price for additional profit.

Campaign 88

Campaign Networking Up-sell Conversion 88

Hubspot

FEBRUARY 6, 2014

The availability of free, high-quality information online has simply changed the game for the way all businesses -- small and large -- communicate with and sell to consumers. This is the price of entry. As long as there is basic communication around these two areas, you''re good to go. 3) Commit to content.

Cold Call 78

Cold Call Cross-sell Education Legal 78

Lead Fuze

MARCH 9, 2021

It’s considered an improvisation game allowing your reps to interact with other reps acting out the role of different customer types. The issue can be on the pricing, so your reps might hear questions like…. “I From your research, you already know that Eartronics Enterprises is a mid-sized company that sells high-end gaming headphones.

Objectives and Key Results 105

Objectives and Key Results Sales Clients Up-sell 105

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? But one of the most interesting changes that Algolia did, was remove these pricing tiers. Two, they’re screwing around and spending too much time on pricing. Jason Lemkin: Well, look. That can work.

Price 107

Price Product Start-ups Niche 107

ConversionXL

APRIL 24, 2019

Takeaway : The positive impact of market share compounds—especially for software adoption. Venture capitalists choosing whether to fund the next Facebook killer might look at the regulations as too high of a price of entry. They had what I call share of mind [.] Network effects. Uber and eBay have something in common.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Veloxy

MAY 24, 2023

By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. This agility allows you to stay ahead in a dynamic market and increase your market share. Sales Forecasting : Sales velocity provides valuable data for accurate sales forecasting.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

SaaStr

AUGUST 12, 2022

Jason Lemkin: So until you have achieved high market share in any segment, don’t let these so-called recessions be an excuse or spook you. And I’m wondering if you see opportunities like this, so for example, products that have a better price, that are even cheaper. Everything is exploding in software, everything.

Price 98

Price Pipeline Meeting Follow-up 98

Sales Hacker

DECEMBER 18, 2019

Now, the leading companies are hiring sales content experts, internally and externally, as consultants to uplevel their outreach game. The engine has learned— with neural networks, deep learning, and advanced learning algorithms — and it’s changing the game. That usually leads orgs to hand marketing a blank check.

Sales 73

Sales Consult Technology Technology 73

Sales Hacker

DECEMBER 18, 2019

As more and more companies pass the $25M ARR mark, their price tag will only get larger until they’re too inflated to gobble up. Now we’re at the point where some of these AI systems are actually learning — with neural networks, deep learning, and advanced learning algorithms — and it’s changing the game.

Technology 53

Technology Technology CRM Account management 53

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 74

Closing Customers Niche Cross-sell 74

Hubspot

DECEMBER 8, 2014

Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share. Other products never take off, and are pulled from store shelves before they ever get any real market penetration. I’ll leave that question to the experts.

Product 78

Product Manufacturing Retail Start-ups 78

Lead Fuze

JULY 24, 2023

Bottom-Up Approach for More Accurate Estimation In contrast, the bottom-up approach is built upon granular first-party data like current pricing structures and usage rates among existing customers. This allows you to extrapolate outwards based on actual sales figures rather than estimates from larger industry trends. The results?

Strategize 52

Strategize Strategic planning Niche Price 52