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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. The Fever strategically direct their digital ads to specific fan segments, honing in on criteria such as location, age, gender, and interests.

Gaming 104
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Boost Your Team’s Efficiency: Top Sales Productivity Metrics to Track in 2024

Veloxy

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce.

Product 130
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In-game ads: why brands should be excited

Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

Gaming 106
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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Update product listings. Track product performance. Price updates. Inventory management.

Retail 118
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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce

Using data like purchase history, available inventory, and the weather forecast for her destination, the concierge suggests products in her preferred sizes and colors. It’s also increasing productivity, conversions, and customer loyalty. Digital concierges that help shoppers discover products let you offer white-glove service at scale.

Gaming 89
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

In some cases, they may even give you the idea for a new product, service, or market. It’s a strategic shift that complements your marketing efforts. You could even create a series of posts that promote your content and offer valuable insights or tips. Use specialized tools. In your inbox.

B2B 119
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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. But you won’t automatically generate traffic just because you create a gaming website. You created a game no one wants to play Many people like to believe that they’ll make the next Wordle.

Gaming 52