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TikTok partners with Amazon for in-app shopping

Search Engine Land

TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. Why it matters.

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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. But you won’t automatically generate traffic just because you create a gaming website. You created a game no one wants to play Many people like to believe that they’ll make the next Wordle.

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How AI is reshaping the content creator industry

Search Engine Land

So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information. Looking for shortcuts and using AI to game the system can only bring uncertain short-term success and feed bad actors in their scam practices.

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How AI is changing the game for PPC account managers

Search Engine Land

Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! PPC is no longer just about search, as image ads have been in the game for a while with Google Display Ads and Microsoft Ad Network. Leverage first-party data to optimize your campaigns.

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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

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Transitioning to a headless CMS: Best of the MarTechBot

Martech

Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. This is crucial for keeping our fans engaged, especially during game days when they are looking for real-time updates.

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How to get your email marketing ready for iOS 18

Martech

Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. So open rates became inflated and opens became less reliable in terms of metrics.

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