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We talk about gatekeepers, influencers, recommenders, technical buyers, financial buyers, and any other label we can find. That’s forecast deals, so pipeline deals look even worse. Upgrading the company cafeteria may (and has) take priority over major manufacturing, engineering, software, systems investments.
Late in 2015 we started a show called Sales Pipeline Radio which runs live every Thursday at 11:30 a.m. Matt: Thanks for joining us on another episode of Sales Pipeline Radio, very excited to have you here. But we all have experiences in previous roles as well, that that one persona, called the gatekeeper.
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