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Hard skills include such things as effective cold-calling, presentation skills, overcoming objections, skillful questioning, getting past the gate-keeper, negotiation skills, how to sell value, qualifying prospects, and closing techniques. Get a better ‘read’ on your prospects interest level.
We talk a little bit about different go-to-market approaches when you get outside of the eco-chamber that many of us work within in SaaS companies and technology companies and selling to different markets. You’ve lead marketing at pretty much all the big marketing companies, at all the big technology companies in town.
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