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Promote a new product? After you've identified the outcome and the goals you want to hit, you now need to strategize how to get your buyer persona from A to B. The subject line is the gatekeeper of the rest of your email. They also leverage exclusivity by framing the promotion as a "private" sale.
For example, if it’s a gatekeeper of the site changes, that regard is kind of having the mentality of testing everything. What’s the strategic value? Or when you actually run the big strategic AB testing, which you can do, you can do AA test. It could be a promotion going on. Little ones, let it go.
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