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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

After you've identified the outcome and the goals you want to hit, you now need to strategize how to get your buyer persona from A to B. The subject line is the gate keeper of the rest of your email. Include specific metrics in your goal so that you can determine if your campaign was a success based on quantitative data.

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The Hard Life of an Optimizer – Yuan Wright [Video]

ConversionXL

For example, if it’s a gate keeper of the site changes, that regard is kind of having the mentality of testing everything. What’s the strategic value? Or when you actually run the big strategic AB testing, which you can do, you can do AA test. The third thing is [inaudible 00:07:23]. Little ones, let it go.