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With the ever growing size of sales technology stacks , the standard telephone can get lost in the array of options—especially for outreach. Gatekeepers. But the argument can be made that all sales personnel should practice all three, and sales technology is making this fact much easier. Privacy laws.
Tools - uses technology to aid and assist in the traditional methods of prospecting: pre - approch mail, direct mail, social networking, prospect facing networking opportunities. The key here is to understand that a HUNTER does NOT rely solely on social networking and technology to build their pipeline.
Company technology landscape. You need to know what to say when you get a prospect on the phone, reach a gatekeeper, or go straight to voicemail. So if we have 30 meaningful interactions in a week, we’ll set up roughly 12 qualified demos. Determine Your Ideal Customer Profile. Company industry. Company region.
Hard skills include such things as effective cold-calling, presentation skills, overcoming objections, skillful questioning, getting past the gate-keeper, negotiation skills, how to sell value, qualifying prospects, and closing techniques. Get a better ‘read’ on your prospects interest level.
We talk a little bit about different go-to-market approaches when you get outside of the eco-chamber that many of us work within in SaaS companies and technology companies and selling to different markets. You’ve lead marketing at pretty much all the big marketing companies, at all the big technology companies in town.
This is on the technology side. Watch for that and also continue using technology in a periodic standpoint, retesting them to validating, to say, “Do I still need the thing I tested two years ago?” Using the technology available to you to be able to scale the platform. Why is that so complex? First of all.
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