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How Georgia-Pacific seeks to leverage AI to its full marketing potential

Martech

The author is SVP of CPG Marketing and CX for Georgia-Pacific. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technology into our systems. This saves money and allows marketers to fully bring brands to life.

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. Get MarTech! In your inbox.

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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Paras Shah (PS): I worked at a number of companies before, but began at Georgia-Pacific in 2016.

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How a customer service crisis drove the use of chatbots in Georgia

Martech

“When things shut down and people were furloughed, they had to get unemployment and the phone lines were so crowded with people that they were eventually hanging on for hours and then being hung up on just because of the technical limitation,” said Donna Summer, operations and delivery manager for Digital Services Georgia (DSG). Get MarTech!

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March Madness Thursday and Selling

Anthony Cole Training

Xavier is still in the hunt, but they play the upset winner - 14 seed Georgia State. And just like in the ball game, it’s easy to point to the last play in the game that seals the upset – RJ Hunter’s 3 pointer with less than 2 seconds left to win the game for Georgia State – (You have to watch the video!!!).

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Navigating Sales Tax in Georgia: Your 2024 Guide for Atlanta Businesses

Sales Pop!

As businesses in Atlanta prepare for 2024, understanding the intricacies of sales tax in Georgia becomes crucial. This guide will provide you with essential information regarding the sales tax rate in Georgia, how to collect it, your tax obligations, the filing process, and the exemptions available.

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Georgia On My Mind: Sharing #SalesLove in ATL

SalesLoft

Georgia, Georgia, the whole day through. Just an old sweet song, keeps Georgia on my mind.” ” -Ray Charles. You said it, Ray Charles. From Peachtree To… … well, Peachtree. Atlanta has an affinity for naming streets after our beloved fuzzy fruit.