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GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.
But that’s more the exception than the rull of the go to market for many companies. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses. You could just even look at today, there’s some volatility in the market.
Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. Product-led growth is something, interestingly enough, that I’ve been doing my whole career. My background, I’m from Georgia.
He’s a Tennessee native who’s a Georgia alum who is, I’m sure, going to be watching very closely. I went to University of Georgia some years ago, but the tailgating there was all about Jim Beam, and Coke, and fried chicken, the type of stuff you started consuming at 9:00 in the morning. It’s interesting.
What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Outreach has more than 400 customers in the Southeast and nearly 100 in Georgia alone, half of which are based in Atlanta. Hired key leadership.
This week’s episode is entitled “How to Accelerate Growth Through Customer Intimacy” and our guest is Laura Patterson , President of VisionEdge Marketing and the author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate MarketGrowth. Not many people at the beach out today, Matt.
But that’s more the exception than the role of the go to market for many companies. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses. You could just even look at today, there’s some volatility in the market.
As for Ben, he spearheads global sales and go to market teams. Prior to Flexport, Ben helped drive two high-growth companies to successful acquisitions: URX (acquired by Pinterest) and Heyzap (acquired by Fyber). This is partnering with the GMs and our in your different GOs who are managing the local P and Ls.
Discover how to make product-led sales a part of your go-to-market strategy. Implementing a product-led growth (PLG) strategy significantly increases the likelihood of converting these prospects into paying customers. This ensures that the product or service effectively drives sales and customer growth.
Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. It makes sense – in the early days of growth, your team had to be lean. This is the secret sauce that fuels rapid growth. “It’s not me. Guess what? You’re not alone.
This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Head of GTM, GTM Buddy, Atlanta, Georgia. But don’t let that limit your growth. Belal Batrawy.
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