Hubspot

JULY 17, 2012

Marketers focus a lot on metrics -- for good reasons -- but never underestimate your audience's feelings towards your brand. In 2011, Netflix had a $16 billion market share with their mail order DVD rental. According to CNET , the company lost 800,000 subscribers and its stock price dropped 77% in four months.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

NOVEMBER 28, 2017

Unfortunately, splitting the company between Netflix's mail-order DVDs and Qwikster's DVD streaming made things more complicated -- not to mention, it resulted in a 60% price increase for those who wanted both services. According to CNET , the company lost 800,000 subscribers and its stock price dropped 77% in four months.

Transportation 78

Transportation Launch Price Campaign 78

Salesforce

NOVEMBER 19, 2024

Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. However, most companies are up against established rivals who compete on price. What you’ll learn: What is competitive pricing?

Price 52

Price Profit margin Territory Cross-sell 52

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52

Price Profit margin Territory E-commerce 52