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Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.
Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings. However, a strong reputation and exceptional branding can increase your chances of finding bluebird opportunities.
Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.
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