Sales Hacker

OCTOBER 11, 2024

Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.

GTM 115

GTM X-functional Pipeline Construction 115

Salesforce

FEBRUARY 3, 2025

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Sales qualified lead (SQL) A lead vetted by the marketing and sales teams who is deemed ready to buy or have a sales conversation. Lead generation Lead generation is the process of attracting and converting prospects into potential customers.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Salesforce

MARCH 5, 2024

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.

Territory 52

Territory SQL E-commerce Contact 52