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How Georgia-Pacific seeks to leverage AI to its full marketing potential

Martech

The author is SVP of CPG Marketing and CX for Georgia-Pacific. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technology into our systems. This saves money and allows marketers to fully bring brands to life.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Sustained success demands a strategic approach backed by powerful technology. Altify is the only sales software that seamlessly blends methodology, strategy, and AI into a 100% Salesforce native solution.

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What is generative engine optimization (GEO)?

Search Engine Land

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. GEO benefits in action To illustrate the potential of generative engine optimization, let’s dive into the initial study conducted by researchers from Princeton, Georgia Tech, The Allen Institute of AI and IIT Delhi.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. So, when product marketers are conceiving a product or service, they’ll make a difference if they possess strategic versatility and extensive knowledge of their business and the market.

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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. Pepsi CMO Todd Kaplan at DPAA Summit.

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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Real estate for offices and employee salaries cost a lot more than in Europe, so Docebo set up in Athens, Georgia, a relatively affordable college town with a big airport nearby. European entrepreneurs tend to say it’s scary to get going in North America because it’s a cash-burning machine. Get external expertise and ask the hard questions.

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. Instead, it follows the curves and tools of emerging online technologies. source ].