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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season.

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4 Things You Can Do Now To Improve Your Territory Management

Salesforce

If creating a sales team is like building a car, then territory management is where the rubber meets the road. Now the moment has finally come for the sales reps to go out and sell. But not all territory management is created equal. Below we share how you can level up. Watch the demo What is territory management?

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Resources for Job Seekers in the 2020 Economy

SalesLoft

Forbes: Forbes has a great round-up of resources focused on remote job listings (note that many are freelancer or outsourcing platforms and may not include the benefits you’d get working directly for a company). Quite a few resources are also popping up at state and local levels, too! Listings, boards and roundups. Going local.

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Best Sales Rep Salary: Average Sales Salary in 50 States

Lead Fuze

Not to mention that it’s not likely that a great rep will be selling the same thing at the end of their career as when they started. The cost of living index measures the difference between the cost of living in a large city and the cost of living in a similar metropolitan region. California. Connecticut. District of Columbia.

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84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Salesforce

Amid the massive shift to a digital-first approach for marketers across business types, industries, and regions of the world, leaders such as Petco CMO Tariq Hassan have faced the velocity of change head-on. We tried new things, learned hard lessons, got back up and kept on going,” Hassan said.

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Everything You Need to Know About Brand Management

Hubspot

If your business sells a physical product, your packaging is a critical part of your branding. Northeastern Region. Midwestern Region. Southern Region. Matchstic is a Georgia-based brand identity agency. Western Region. Pacific Northwest Region. Dirigo Design and Development. and Giant Food.

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10 Best Practices for Better B2B Website Experience

ConversionXL

They are not what you should end up with, but it’s where you start (the optimization). Remember the higher the value of what you are selling, the higher the inherent friction, therefore the more questions you will need to answer throughout your site. Best practices are starting points: if you have no data, start with these.

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