Martech

OCTOBER 10, 2024

6 essential pillars of a martech COE In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohesive marketing technology force: Strategy and planning. Governance and compliance. Technology and implementation With the strategic vision set, this team transforms plans into reality.

Government 66

Government UX Strategize Technology 66

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 76

GTM X-functional Start-ups Campaign 76

Sales Hacker

FEBRUARY 7, 2018

EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. Pursue new accounts for example from SMB to Mid Market to Enterprise. Add a strategic partnership that opens a new segment, for example, Healthcare, Government, etc.

Growth 100

Growth GTM SQL Strategic partnership 100

Highspot

OCTOBER 31, 2023

Unleash Productivity With AI-powered Enablement As organizations work to achieve more with less, AI innovation will help turn strategic initiatives into revenue performance by unlocking enablement efficiency. Enablement needs to know if and how reps are driving strategic initiatives.

Strategize 72

Strategize CRM Government Closing 72

Highspot

JANUARY 18, 2024

Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials. Governing your content using data also ensures reps can easily find up-to-date, accurate resources.

Government 52

Government Strategize Promote Go To Market 52

Highspot

OCTOBER 17, 2023

Highspot is accelerating the adoption of sales enablement technology by offering new generative AI and analytics capabilities, as well as expanded technology integrations that give customers a unified platform for defining, executing and measuring their strategic growth initiatives. and more have switched to Highspot.

Launch 64

Launch Government Sales Strategize 64

Sales Hacker

APRIL 29, 2021

Your content committee should work together to establish your playbook for a content lifecycle that supports your go-to-market strategy. If there is not content for each sales play, salespeople are left on their own to strategize and execute independently and outside of the organization’s intentions. Content Analysis.

A/B testing 116

A/B testing Sales Quota GTM 116

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Gatekeeper. General Manager.

B2B 105

B2B E-commerce Cold Call Represent 105

PandaDoc

MARCH 17, 2025

Revenue operations is a strategic approach to aligning sales, operations, customer success, and marketing to drive growth. You might see marketing operations reporting to demand gen, and then you might have a sales or business operations function supporting the sales strategy and process. What is RevOps ? What is FinOps ?

Legal 52

Legal Finance Strategize Growth 52

Sales Hacker

JUNE 12, 2019

Simultaneously, I oversaw our entire go-to-market sales and marketing strategy for a vertical and ran two global programs that impacted the onboarding and general health of our sales team. When I think through all the things that are asked of us… 15 minutes to strategize on a deal. Bottom Line.

Government 78

Government Meeting Strategize B2B 78

SaaStr

MAY 27, 2020

February 22nd, all of that changed and the markets plummeted. On March 27th, so about a month later, the US government passed the CARES Act, which probably you know, stands for the Coronavirus Aid Relief and Economic Security Act, which is now at three trillion dollars. That has created a market bottom for now.

Finance 110

Finance Government Price Contract 110

Highspot

JULY 18, 2023

Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business. Why is Marketing Enablement Important? Marketing enablement is not a new idea, but few companies take an intentional, strategic approach.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

SBI

APRIL 23, 2019

The second transformation is Data Governance. Today most CRM instances are in the wild west age of data governance. Finally, thinking about integrating operations with your go-to-market plan. Today, operations teams responsible for daily sales execution chores are disconnected from the overall sales go-to-market team.

Government 37

Government CRM Sales Niche 37

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.

GTM 88

GTM Negotiate Profit margin Contract 88

Highspot

NOVEMBER 14, 2022

The ideal enablement platform will unite your marketing, enablement, and sales functions to save valuable time that could be spent building customer relationships and driving strategic initiatives. A content governance strategy establishes rules around how content is published, maintained, and shared. PROTECT CUSTOMER DATA.

Objectives and Key Results 52

Objectives and Key Results Strategize Commission Government 52

Sales Hacker

MARCH 2, 2020

The New Strategic Selling. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies. Then a mentor’s invitation from the other side of the world powerfully transforms everything as Joshua embarks on the journey of discovering leadership secrets of strategic selling. Agile Selling.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

OCTOBER 11, 2023

You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. Was this strategic? Now, they have a huge sales team because Enterprise wants a person to talk them through security issues, governance, and overall support.

Growth 72

Growth Non-Profits Construction Drivers/motivators 72

Highspot

FEBRUARY 2, 2024

Document details on your competition, target personas, and markets/verticals What do I need to win? Communicate your strategic initiatives. Infuse the answers to these questions across your solution, surfacing go-to-market content alongside prescriptive guidance so your revenue teams know exactly what they need to do to win.

Objectives and Key Results 52

Objectives and Key Results User Experience Sales Government 52

Gong.io

NOVEMBER 6, 2019

But once you get to the CRO, it’s just much more of that leadership, strategic, corporate governance perspective of, “How do you align very different roles?”. Every week, we interview senior revenue professionals who share their insights on how they leverage revenue intelligence to drive success and win their market.

Product 48

Product Government Strategize Contract 48

PandaDoc

FEBRUARY 28, 2025

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

SaaStr

DECEMBER 5, 2019

But what happens when these different sized businesses unite forces in strategic partnerships? A vibrant space of strategic partnering with earlier stage companies and some remarkable people doing it. And I found some exciting things happening in a lot of investments. We were able to bust those myths and get through some things.

Strategize 59

Strategize Strategic partnership Start-ups Up-sell 59

Highspot

MAY 30, 2024

A content governance framework can help maintain quality standards and alignment with brand guidelines. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Hubspot

FEBRUARY 15, 2017

Effie,” in this context, is short for “effectiveness,” especially within marketing. Like the program above, these awards go to marketers whose work has been particularly effective in “ contribut[ing] to a brand's success. ”. For more categories, deadlines, and details, click here. 12) Effie Awards. 27) Webby Awards.

Campaign 78

Campaign B2B B2C Promote 78

PandaDoc

MAY 13, 2024

Sales enablement is a strategic approach that provides resources, tools, and training to empower sales teams, enhancing their effectiveness and efficiency throughout the sales process. Take a look at your sales and marketing teams. This should be built around factors like revenue goals and a business’ go-to-market strategy.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Legal Sales 52

Lead Fuze

JANUARY 1, 2022

Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. Using an OEM go-to-market strategy.

Negotiate 52

Negotiate Profit margin Contract Price 52

SalesLoft

JUNE 20, 2019

I also mentioned that John’s firm is a key strategic partner to SalesLoft, he does train us and we do recommend him to many of our customers. I also sold to the government. Throughout 2018, I was iterating our sales motion and driving us towards product-market fit and then go to market fit.

Territory 63

Territory Sales Construction Up-sell 63

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Adrienne Greenberg. Amy Reczek.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. They’re facilitating virtual schooling, they’re helping governments organize.

Non-Profits 94

Non-Profits Strategize Trust Growth 94

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 85

GTM Pitch Up-sell Contact 85

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 86

GTM Pipeline Healthcare Sales 86

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Clear Governance Define roles and responsibilities for key stakeholders involved in the GTM process.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. ” Finally, “the right mix of capabilities and complexity — plus a strategic partnership.”

Government 52

Government GTM Sales Strategic partnership 52

Martech

AUGUST 2, 2021

Anyway, as some reflections on vaccines below indicate, one way or another we need a greater sense of security if we’re to be able to plan and strategize for the future. It seems that businesses and governing bodies are recognizing that mandates may be necessary to curb the threat of the Delta variant. And get out more. Read more here.

Government 106

Government Strategize Drivers/motivators Launch 106

SaaStr

FEBRUARY 5, 2025

cost savings, 35% time savings The Partner Ecosystem Play IBM isn’t going it alone. cost savings, 35% time savings The Partner Ecosystem Play IBM isn’t going it alone. What’s Next The next 12-18 months will be critical for SaaS companies looking to establish leadership in vertical AI.

Strategic partnership 76

Strategic partnership Government Represent Strategize 76

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. QBRs) is the leading factor in reducing churn.

GTM 90

GTM Contract Government Legal 90