Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency.

Growth 132

Growth GTM B2B Strategize 132

Sales Hacker

SEPTEMBER 3, 2024

Go-to-market strategies for vertical SaaS companies to win in their market, such as going hyperlocal and focusing on multi-product. Personal growth lessons on reframing your relationship with drive and ambition. 32:02) Go-to-market strategies for vertical SaaS: going hyperlocal and focusing on multi-product. (55:15)

GTM 96

GTM Growth Price Go To Market 96

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about organizational structures and functions involved in our GTM implementation. We talk about metrics we leverage to understand performance, and goals driven to scale growth. A market is not a customer.

GTM 127

GTM Customers Finance Territory 127

Sales Hacker

AUGUST 13, 2024

Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company’s remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition.

GTM 96

GTM Growth B2C B2B 96

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 83

GTM Growth Represent Contract 83

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful.

GTM 102

GTM Growth Strategic partnership Pipeline 102

ConversionXL

SEPTEMBER 20, 2018

To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? market conditions) and competitive positioning. The sales-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

Martech

MAY 13, 2024

What got your company here won’t necessarily help you in your next stage of growth. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Product-market fit.

Go To Market 55

Go To Market Growth GTM Strategize 55

Sales Hacker

NOVEMBER 12, 2024

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams. Neal is also an active board member, advisor, and investor in several high-growth startups.

GTM 87

GTM Customers Growth Go To Market 87

Heinz Marketing

OCTOBER 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. Your go-to-market strategy is NOT a one and done strategy or project. Here are three B2B go-to-market myths that may be holding your business back. .

Go To Market 122

Go To Market GTM Education B2B 122

SaaStr

OCTOBER 25, 2024

Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. Today it’s ROI. Here’s what they found. #1: at the height of 2022 to 6.7. . #4:

Go To Market 104

Go To Market GTM Quota Price 104

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

Go To Market 101

Go To Market Growth GTM Product 101

Sales Hacker

SEPTEMBER 17, 2024

He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

GTM 104

GTM Contract CRM Technology 104

Sales Hacker

APRIL 9, 2024

Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. 29:52) – When to let go of sales as a founder. (32:48)

GTM 99

GTM Pipeline Go To Market Growth 99

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 92

Go To Market GTM Growth Consult 92

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. 44:07) One thing that is working for Elizabeth in go-to-market right now.

GTM 104

GTM Engineering Growth Cross-sell 104

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Listen to your customers.

GTM 91

GTM Objectives and Key Results Strategic planning Growth 91

Sales Hacker

OCTOBER 8, 2024

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company. Why HG Insights?

GTM 95

GTM Product B2C Consult 95

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Approaches for operationalizing AI learnings across go-to-market teams.

GTM 92

GTM Finance CRM Go To Market 92

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Maybe product-led growth works for you. “Be

Go To Market 122

Go To Market GTM B2B Meeting 122

Heinz Marketing

OCTOBER 3, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal. After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing.

Growth 64

Growth GTM Pipeline CRM 64

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 52:13 – One thing that is working for Noah Marks in go-to-market right now. 52:13 – One thing that is working for Noah Marks in go-to-market right now.

GTM 110

GTM B2B Growth Strategize 110

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 85

Go To Market GTM Non-Profits Quota 85

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

GTM 110

GTM Price Customers B2C 110

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Go To Market 90

Go To Market GTM Cross-sell Growth 90

Sales Hacker

JULY 8, 2024

CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.

GTM 110

GTM Trust Finance Go To Market 110

Sales Hacker

JANUARY 30, 2024

21:12) Changing the playing field in a competitive market. (22:15) 27:49) Building a winning marketing strategy with a small budget. (35:57) 35:57) Advice for startups entering a market with established incumbents. (43:00) 45:45) One thing that is working for Amit in go-to-market right now.

GTM 85

GTM UX Finance Growth 85

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 8:35 – Secrets behind PreSales Collective’s rapid growth and successful exit. For more information, head over to withsynch.com.

GTM 81

GTM Pipeline B2B Growth 81

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

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GTM B2B Technology Technology 126

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. How Intent Data Can Support Your GTM Strategy Intent data can play a critical role in helping you go to market.

Go To Market 102

Go To Market GTM Objectives and Key Results Technology 102

Sales Hacker

AUGUST 6, 2024

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO.

GTM 91

GTM Commission Go To Market Growth 91

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 Balancing self-serve and sales-assisted motions to drive growth across segments.

GTM 97

GTM Growth Sales Consult 97

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. They’re a creative approach to GTM. So let’s dive in. That’s when it clicked.

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GTM Growth Campaign Cold Call 88

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.

Go To Market 110

Go To Market GTM Strategize Growth 110

Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. Key metrics and growth strategies for the GTMnow brand and assets.

GTM 79

GTM Finance Growth Go To Market 79

Sales Hacker

JULY 2, 2024

Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. 59:41 – One thing revenue leaders believe to be true that Nick thinks is bull$ 1:04:01 – One thing that is working for Nick in go-to-market right now.

Finance 99

Finance GTM Growth Go To Market 99