SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. If you’re growing at 50%, you want to see at least 25% growth.

Growth 98

Growth Gaming Price Closing 98

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Highspot

NOVEMBER 2, 2022

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. Germany and northern Europe; opened offices in France and the Australia and New Zealand markets. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Create a single source of truth to empower go-to-market teams. Tiffani Bova, Chief Growth Evangelist, Salesforce.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 104

GTM X-functional Pipeline Construction 104

A Sales Guy

APRIL 2, 2012

This represents an additional 1.5 The key message, there are 4 keys underpinning a successful sales strategy; Find growth before you competitors do (look out and in). Find Growth Before Your Competitors Do; The key her is to get out of the weeds. Too often we assume our go to market approach and that can be costly.

Sales 115

Sales Growth Represent Up-sell 115

A Sales Guy

OCTOBER 13, 2016

Growth is what it’s all about in the world of business, especially in SaaS and technology. Growth is the goal. But there ain’t no growth without a highly functioning sales team. For the sake of clarity, I’m defining scaling a sales organization as a fundamental restructure to accelerate revenue growth.

Education 126

Education Growth Sales Territory 126

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 92

GTM Represent Growth Go To Market 92

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Heinz Marketing

MAY 20, 2024

This model represents the customer journey in three stages: Awareness & Nurturing: The wide top of the funnel represents the stage where potential customers become aware of your brand and its products. Marketing plays a crucial role here, attracting attention through targeted campaigns and informative content.

B2B 109

B2B Cross-sell Customers GTM 109

Gong.io

OCTOBER 6, 2021

But the brand wasn’t fully reflecting this new growth and needed to evolve. But we never mention these roots in our marketing. Instead, we opted for a radically different, more human-centered go-to-market strategy four years prior: help business professionals everywhere become sales superstars. . Or were they?

Angle 153

Angle Represent Drivers/motivators Territory 153

SaaStr

FEBRUARY 3, 2025

You’re winning true enterprise workloads, not just “fins” (side projects or experimental business lines that don’t represent real adoption). Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. It’s not. It’s down to 30%.

Hospitality 107

Hospitality Price Manufacturing Engineering 107

SaaStr

JULY 19, 2022

Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses. Reprise is the only complete demo creation platform that go-to-market teams turn to when they need to create live and guided demo experiences.

Represent 104

Represent User Experience Technology Technology 104

Sales Hacker

DECEMBER 5, 2023

Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more.

GTM 108

GTM Customers Finance Represent 108

A Sales Guy

OCTOBER 24, 2018

Knowing what these levers are and how the organization is faring in each of them can be the difference between further decline or growth. Each of these pillars represents the critical parts of sales and are the only areas leadership can control to move the number. Strategy: What’s the go to market strategy? Now, grade it.

Inside sales 156

Inside sales Construction Sales Outside Sales 156

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 102

GTM Contract Represent CRM 102

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The accidental discovery the unification of sales and customer success delivered outsized results by creating a cohesive customer journey, aligning internal teams, and driving sustainable growth. Lets get into it.

GTM 96

GTM Customers Growth Sales 96

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. Listen to your team.

Cross-sell 109

Cross-sell Account management Clients Growth 109

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Ensure their compensation and career growth reflect their contribution. Brought to you by Apollo.

GTM 101

GTM Pipeline Finance Growth 101

SaaStr

NOVEMBER 23, 2022

Chief Revenue Officers are, at their core, officers: responsible for the top-line growth of the company. It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. The CRO role is much more expansive than that of, for example, a VP of sales.

Drivers/motivators 125

Drivers/motivators Trust Legal Finance 125

SaaStr

SEPTEMBER 5, 2022

Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Many product-led companies do not go to market with the right pricing.

Contract 113

Contract Price Growth User Experience 113

A Sales Guy

OCTOBER 31, 2013

Knowing what these levers are and how the organization is faring in each of them can be the difference between further decline or growth. Each of these pillars represents the critical parts of sales and are the only focused areas sales leadership controls that can move the number. Strategy: What’s the go to market strategy?

Inside sales 114

Inside sales Growth Sales Construction 114

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. MQLs – should they stay or should they go now?

GTM 107

GTM Pipeline SQL UX 107

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 93

Price E-commerce Cross-sell Profit margin 93

SaaStr

OCTOBER 3, 2022

All companies depend on growth, and growth has to come from somewhere. This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market. Designing the GTM model. Platform or app?

GTM 109

GTM Strategize Government Inside sales 109

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 115

Launch Product GTM Technology 115

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. Account Development Representative. An account development representative (ADR) is a sales specialist focusing on attracting, qualifying and securing new leads for further engagement, conversion and nurturing by account executives. Business Development Representative. AB Testing. Accounts Payable.

B2B 105

B2B E-commerce Cold Call Represent 105

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Drive the shift from push to pull marketing. Breakthrough moments and experiences can be done through: Product-led growth (PLG).

B2B 114

B2B GTM Cross-sell Cold Call 114

SaaStr

AUGUST 3, 2023

link] 2023 Sep 6-8 tracking to: 53% women speakers 61% less represented speakers 80% new voices 26% CEOs 23% CROs and CMOs 27% Top VCs 104 Workshops already scheduled, spooling up! Mark Roberge, GP at Stage2 Capital and ex-CRO at HubSpot: Who Will Win the Go-to-Market AI Race — Startups or Incumbents?” Nick Mehta.

Represent 96

Represent Growth Go To Market Product 96

Heinz Marketing

JANUARY 13, 2022

Sustainable Marketing . Redefined Marketing “Work” and Impact . User-Led Growth . Managing Your Marketing Team Culture . None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams. In Detail: 1.

B2B 129

B2B Objectives and Key Results Campaign Cross-sell 129

Salesforce

JULY 25, 2024

Investing in our partners, like you, is essential for growth and accessing new benefits. As an ISV navigating the competitive landscape, you understand the importance of expanding your market reach and optimizing revenue channels. At Certinia, we’re thoroughly impressed by the Salesforce and AWS partnership. Sign up here

GTM 78

GTM Growth Up-sell Represent 78

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

SaaStr

SEPTEMBER 7, 2022

What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit .

Cold Call 98

Cold Call Launch Networking Sales 98

Sales Pop!

AUGUST 2, 2023

Outsourcing is a great way for companies to reduce costs and save up on resources while at the same time improving and accelerating their growth. Not all representatives will be experienced in your market. If you see your representatives struggling, consider outsourcers as an efficient way to hit your targets.

Represent 79

Represent Lead generation Sales Commission 79