SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 109

GTM Growth Education Commission 109

Sales Hacker

DECEMBER 21, 2017

Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth. Sales Territory Assignment and Growth Forecasting. Sales growth and operating plan. Compensation plan. Formulation of sustainable compensation plan.

Territory 107

Territory Non-Profits Contract Quota 107

ConversionXL

AUGUST 24, 2021

Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Source: Zippia.

Promote 141

Promote Pitch Campaign Niche 141

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment.

Strategize 52

Strategize Strategic planning Niche Price 52

Sales Hacker

APRIL 21, 2022

But as SaaS startups mature, they usually start moving up-market. Someone (usually a VC) will point out that hitting your aggressive growth numbers will be easier if you sell to larger companies. After a couple of years, we had built a solid SMB business, but realized that in order to hit our growth goals we needed to move up-market.

Cross-sell 104

Cross-sell Legal Contract Price 104

SBI

FEBRUARY 25, 2020

My theory is that few CMOs have been enlightened to the connection between their own growth goals (and, therefore those of the CEO) and those of the customer advocate program. Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more.

Customers 49

Customers Cross-sell B2B Strategize 49

SalesLoft

NOVEMBER 2, 2023

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? This opened the floodgates for companies to witness firsthand the capabilities of AI and its growth over the past few years. What’s the forecast”)?

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Sales Hacker

DECEMBER 2, 2019

She’s also been a high-performing individual contributor — she was part of the team that drove a lot of growth at HubSpot as it went from small to large, and she worked under Mark Roberge. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Where do they stand?

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

SaaStr

MARCH 1, 2019

While most of us assume M&A happens late stage, Teddie gives a list of reasons why you should use M&A in your growth strategy. We invest mainly in the growth stage, so think series B, series C, but also somethings earlier as well as some later stage buyouts. So what we can do – planning.

Growth 44

Growth Finance Negotiate Start-ups 44

SaaStr

SEPTEMBER 13, 2019

264: Allison Pickens is the COO @ Gainsight, the company that provides everything you need to turn your customers into your biggest growth engine. What does a strategic plan really mean to Allison? In terms of ambition, how does one set ambitious enough plans to be a stretch but not a stretch too far? Missed the session?

Engineering 13

Engineering Objectives and Key Results Strategic planning Strategize 13

SaaStr

SEPTEMBER 10, 2020

372: Latané Conant is the Chief Marketing Officer at 6sense, the company that allows you to achieve predictable revenue growth by identifying accounts looking for your solution, prioritize efforts and then engage the right way. I use a strategic planning tool called V2MOM. So what are we trying to do as a company?

Presentation 86

Presentation Territory Start-ups Quota 86

SaaStr

JANUARY 22, 2025

The CEOs Dream vs. the CROs Reality What CEOs/Founders Want: Sales, Revenue, and Growth. Whether youre at $3M ARR trying to nail product-market fit or hitting $30M and pushing toward $100M, the #1 ask is to accelerate sales or revenue. Their 90-day plan focuses on driving immediate pipeline and deal velocity. Immediate Impact.

Pipeline 104

Pipeline Strategic planning Drivers/motivators Territory 104

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. This knowledge transfer from those who have successfully navigated SaaS growth challenges provides immense value for companies at any stage. Get out of the home office.

Strategize 78

Strategize Pitch B2B Strategic planning 78

Highspot

JANUARY 30, 2025

Event-based learning equips GTM teams to adapt swiftly to market shifts and business goals, driving continuous growth and readiness for any challenge. In todays fast-paced business environment, go-to-market (GTM) teams are under constant pressure to adapt to evolving customer expectations and dynamic market conditions.

GTM 59

GTM Launch Strategic planning Strategize 59