Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Fast-forward to 2024, and Emma’s reality has shifted. Sound familiar?

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : HG Insights. These “skill byproducts” are essential to long-term success. Let’s get into it.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Take Google Glass, a product with incredible technology but no clear product-market fit. It launched to hype but fizzled because the market just wasn’t ready for it.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit. He knows that this is no small feat.

GTM 109

GTM Product Cross-sell Profit margin 109

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency. This misalignment can lead to: Resistance from your teams.

GTM 113

GTM Teamwork Technology Technology 113

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. The answer is usually inertia.

Go To Market 124

Go To Market X-functional Engineering Cross-sell 124

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 113

GTM Real Estate Represent Territory 113

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. How Intent Data Can Support Your GTM Strategy Intent data can play a critical role in helping you go to market. We’d love to assist.

Go To Market 110

Go To Market GTM Objectives and Key Results Technology 110

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly.

Go To Market 109

Go To Market GTM Strategize Growth 109

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

Profit margin 111

Profit margin Clients Growth Technique 111

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 112

Price E-commerce Cross-sell Profit margin 112

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

Partners in Excellence

JANUARY 7, 2025

We’ve been working on developing new strategies to drive growth. One of the teams had been looking at leveraging some technology solutions to support the transformation. He started his discovery questions trying to identify the current platforms and technologies my client had in place. Which are your highest priorities? .”

Process 127

Process Strategize Clients Technology 127

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 97

Go To Market GTM Growth Consult 97

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. You then have to go and be successful at that. The market seemed to like the election results. Fred Viet: Yeah. Partnership is a fun beast.

GTM 118

GTM Sell Customers Cold Call 118

Martech

NOVEMBER 7, 2024

However, for those who don’t have the means to invest in annual fees and organizational change management, there are still alternatives to building an account-based approach to drive faster and more efficient growth. Agency partners Consider working with an agile and modern agency partner specializing in ABM.

B2B 126

B2B Contract GTM CRM 126

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. Lead Generation.

Growth 119

Growth Product Intrinsic Referrals 119

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. He has also previously served as the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Technologies (PACT).

GTM 124

GTM Growth Strategic partnership Pipeline 124

Heinz Marketing

OCTOBER 3, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal. After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing.

Growth 97

Growth GTM Pipeline CRM 97

Hubspot

JULY 20, 2020

Other pieces in the series include HubSpot's Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing's Content Marketing Playbook for Times of Crisis. As the rate of employment has gone down, the stock market has surged. The COVID-19 pandemic has produced a plethora of paradoxes. Inside Selling.

Go To Market 101

Go To Market Territory Inside sales A/B testing 101

Martech

MARCH 6, 2025

Complexity exists everywhere: multiple buyers, products and solutions, markets and geographies, and direct sales versus partner-led sales motions. What we can determine is whether the person we are marketing will actually respond. This requires operational changes across your marketing and sales processes.

GTM 108

GTM B2B Contact Campaign 108

Martech

MAY 13, 2024

What got your company here won’t necessarily help you in your next stage of growth. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Product-market fit.

Go To Market 54

Go To Market Growth GTM Strategize 54

SaaStr

FEBRUARY 3, 2025

They came to SaaStr Annual to share what theyve learned about making the move to go more enterprise actually work. Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing. It’s not.

Hospitality 106

Hospitality Price Manufacturing Engineering 106

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. 44:07) One thing that is working for Elizabeth in go-to-market right now.

GTM 125

GTM Engineering Growth Cross-sell 125

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

E-commerce 107

E-commerce Growth Cross-sell Objectives and Key Results 107

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56)

GTM 102

GTM Engineering Electricity X-functional 102

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Account Executive in Enterprise Technology. Sales strategy.

Go To Market 89

Go To Market Up-sell Sales Strategize 89

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline Go To Market 96

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Analyze operations to identify inefficiencies and leverage technology for automation.

Growth 107

Growth E-commerce Profit margin Strategize 107

SaaStr

JUNE 13, 2021

4 The architecture of your technology should complement your go-to-market model. Your technology must be able to support your sales and marketing approach. Your go-to-market model and the capabilities of the product must work hand-in-hand. #5 Build your technology with your business in mind.

Growth 98

Growth Finance B2B Technology 98

Veloxy

MAY 3, 2022

SBI Growth. Sales Resources : Sales Calculators Sales Checklists Sales KPI Dashboard Sales Technology Landscape Continuous Learning for Salespeople. Veloxy’s most popular sales checklists include the Sales Rep Challenges Checklist , Sales Quota Champion Checklist , and the Revenue Growth System Checklist. Greg Alexander.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Create a single source of truth to empower go-to-market teams. Tiffani Bova, Chief Growth Evangelist, Salesforce.

Growth 98

Growth Quota Intrinsic Cross-sell 98