Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 115

GTM X-functional Pipeline Construction 115

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly.

Go To Market 109

Go To Market GTM Strategize Growth 109

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. last year while operating at an LTV CAC of four and a half to one, and the growth rate was better in Q4 of ’23 than in Q1. So Kyle paused the Growth plan that was already in place until they got churn in a better place.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Martech

NOVEMBER 27, 2024

McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. Go-to-market (GTM) teams play a key role in delivering value to their organizations. Cognitive psychology shows how people interact with AI.

GTM 112

GTM Teamwork Technology Technology 112

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 102

GTM Cross-sell Finance Price 102

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Key Growth Drivers 1.

Territory 74

Territory Drivers/motivators Quota Pipeline 74

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

SaaStr

FEBRUARY 3, 2025

Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing. It’s not.

Hospitality 109

Hospitality Price Manufacturing Engineering 109

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. On how those customers are buying, who are the trust advisors? It’s exactly that, the trust advisor. So they really want to have a trust advisor.

GTM 117

GTM Sell Customers Cold Call 117

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 104

GTM Drivers/motivators Legal Finance 104

Sales Hacker

SEPTEMBER 19, 2023

Sam is also an advisor for high growth companies. Links and Resources Sam’s LinkedIn: [link] SamSalesConsulting: [link] LinkedIn Influencer Playbook: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 126

GTM Trust Cold Call High impact 126

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Does it follow a PLG or Sales-Led Growth (SLG) model? Help your team close more deals.

Product 102

Product Growth GTM Hospitality 102

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

SaaStr

JUNE 3, 2020

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing. FULL TRANSCRIPT BELOW.

Trust 101

Trust Technology Technology Government 101

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. In 2020, Highspot’s accelerating customer adoption underscored the critical role enablement plays in strategic growth for enterprise companies worldwide. SEATTLE, Jan. According to Gartner, Inc.,

Growth 98

Growth Customers Territory Strategize 98

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves.

Growth 98

Growth Product Customers B2B 98

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 95

GTM Drivers/motivators Legal Finance 95

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. If you’re growing at 50%, you want to see at least 25% growth.

Growth 98

Growth Gaming Price Closing 98

Martech

FEBRUARY 7, 2025

Done right, its your catalyst for sustainable growth, propelling you to long-term profitability and customer success. Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy.

GTM 71

GTM B2B Drivers/motivators Manufacturing 71

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 88

Go To Market Up-sell Sales Strategize 88

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. The SaaS sales and marketing landscape has shifted. The “growth at all costs” mindset where capital was cheap is in the rear-view mirror. So, why PLG now?

Growth 104

Growth GTM Product Cross-sell 104

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56)

GTM 102

GTM Engineering Electricity X-functional 102

Sales Pop!

AUGUST 2, 2023

Outsourcing is a great way for companies to reduce costs and save up on resources while at the same time improving and accelerating their growth. Trusting others to handle the work can be challenging. These include your present volume, target market, growth aspirations, and budget. Are You Able to Give Up Control?

Represent 212

Represent Lead generation Sales Commission 212

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. This creates a culture of trust. Create a single source of truth to empower go-to-market teams. No more struggle.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Search Engine Land

AUGUST 14, 2024

Businesses committed to growth need agencies more than ever before – not only to do the work and get results, but to help them navigate evolving platforms based on their years of experience. Review it and let it inform your go-to-market strategy, such as handling objections. This couldn’t be further from the truth.

CRM 116

CRM Campaign Niche Negotiate 116

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. That means they still have 85% of the market left to tackle.

Growth 106

Growth Territory Referrals Customers 106

Sales Hacker

APRIL 9, 2024

Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. 29:52) – When to let go of sales as a founder. (32:48)

GTM 121

GTM Pipeline Go To Market Growth 121

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Most of these LPs were C-Suite revenue leaders that Max Altschuler (GTMfund GP) and I had known for years so there was already a foundation of trust. Well, lets go and help them. The trust hasnt been built yet.

GTM 79

GTM Sell Pipeline Networking 79

Sales Hacker

NOVEMBER 28, 2023

She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. Go-to-market perspectives. 47:15) One thing that is working for Ang in go-to-market right now. 47:15) One thing that is working for Ang in go-to-market right now.

GTM 124

GTM Finance Sales Growth 124

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Brand Credibility and Trust Builds trust and credibility by consistently delivering on promises.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Brand Credibility and Trust Builds trust and credibility by consistently delivering on promises.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. If you missed episode 67, check it out here: PODCAST 67: How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts. About Seismic.

Go To Market 60

Go To Market Electricity Healthcare Education 60