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Discover how to make product-led sales a part of your go-to-market strategy. Implementing a product-led growth (PLG) strategy significantly increases the likelihood of converting these prospects into paying customers. This ensures that the product or service effectively drives sales and customer growth.
Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. It makes sense – in the early days of growth, your team had to be lean. This is the secret sauce that fuels rapid growth. “It’s not me. Guess what? You’re not alone.
Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. Data, marketing, and communications. I’ve never been to West Virginia. Paul: Yes. I was impressed.
But that’s more the exception than the rull of the go to market for many companies. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses. You could just even look at today, there’s some volatility in the market.
But it was through a combination of organic growth and acquisitions over the last 10 years. And just to add onto your statement, I went to undergrad business school at University of Virginia, and I went back to do some guest lecturing. Barrett Boston : That is true. We went public in 2014. Sam Jacobs: You certainly have.
But that’s more the exception than the role of the go to market for many companies. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses. You could just even look at today, there’s some volatility in the market.
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