Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

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Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

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Heinz Marketing

OCTOBER 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. Your go-to-market strategy is NOT a one and done strategy or project. Here are three B2B go-to-market myths that may be holding your business back. .

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Go To Market GTM Education B2B 120

ConversionXL

SEPTEMBER 20, 2018

To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? market conditions) and competitive positioning. The sales-led GtM strategy.

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Go To Market GTM Profit margin Education 289

Sales Hacker

NOVEMBER 19, 2024

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. 9:41) Challenges in aligning different go-to-market functions. (14:12) 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05)

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Sales Hacker

SEPTEMBER 24, 2024

56:17) One thing that is working for Adam in go-to-market right now. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Highlights: (1:09) The experience of people feeling like they know you from your content. (2:27)

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G2

JANUARY 11, 2024

Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve uncovered some of the best strategies, technologies, and mindsets that drive successful go-to-market (GTM) initiatives.

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Sales Hacker

NOVEMBER 12, 2024

As the leader of Crunchbase’s go-to-market functions, and the de facto general manager of its data licensing business, Neal has a cross-functional and holistic understanding of how to provide value to customers and generate revenue. There’s a reason Rippling and Stripe switched over.

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SaaStr

OCTOBER 25, 2024

Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. Today it’s ROI. Here’s what they found. #1: at the height of 2022 to 6.7. . #4:

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Go To Market GTM Quota Price 105

Sales Hacker

DECEMBER 20, 2023

What You Will Learn: What’s working and learnings for these go-to-market leaders. The questions that 50+ go-to-market leaders answer in this episode: What’s one tactic or strategy that’s working for you or the companies that you’re serving?

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Heinz Marketing

JUNE 30, 2021

Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. What are the key foundational elements that need to be established for our go-to-market strategy to be successful?

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Sales Hacker

SEPTEMBER 17, 2024

He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

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Sales Hacker

APRIL 9, 2024

As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. 13:39) – Extracting value from investors. (17:57)

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Sales Hacker

DECEMBER 26, 2023

What You Will Learn: The perspectives of go-to-market leaders that are counter to many others. The post GTM 74: It’s Bull$. 50+ GTM Leaders Share Which Widely Held Beliefs They Disagree With. The post GTM 74: It’s Bull$. 50+ GTM Leaders Share Which Widely Held Beliefs They Disagree With.

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Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. 38:27) Predictions for the future of SaaS businesses and go-to-market. (42:16)

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Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Register and watch The MarTech Conference here.

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Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

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Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

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Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Approaches for operationalizing AI learnings across go-to-market teams.

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Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. How Intent Data Can Support Your GTM Strategy Intent data can play a critical role in helping you go to market.

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Go To Market GTM Objectives and Key Results Technology 99

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

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Sales Hacker

NOVEMBER 5, 2024

34:26) One thing that is working for Peter in go-to-market right now. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

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GTM Drivers/motivators Pipeline Sales 77

G2

AUGUST 5, 2024

For SaaS vendors, customer voice is a powerful lever to pull in your go-to-market (GTM) strategy. At social media management software company Sprout Social , leveraging the voice of the customer in a holistic way across the business has been a cornerstone to their success.

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Sales Hacker

OCTOBER 22, 2024

(18:56) Using product data for marketing purposes. (21:17) 44:43) One thing revenue leaders believe to be true that Kyle thinks is bull$ (47:59) One thing that is working for Kyle in go-to-market right now. The post GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar appeared first on GTMnow.

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Sales Hacker

JANUARY 30, 2024

21:12) Changing the playing field in a competitive market. (22:15) 27:49) Building a winning marketing strategy with a small budget. (35:57) 35:57) Advice for startups entering a market with established incumbents. (43:00) 45:45) One thing that is working for Amit in go-to-market right now.

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Sales Hacker

OCTOBER 8, 2024

54:49) One thing that is working for Eli in go-to-market right now. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. They’ve been writing market reports for years as the pioneer of tech adoption and market insights. Why HG Insights?

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SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. Listen to your customers.

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SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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Go To Market GTM Non-Profits Quota 86

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. It’s a myriad of factors, but one of the most critical reasons being poor planning.

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Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. It’s a myriad of factors, but one of the most critical reasons being poor planning.

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Go To Market GTM Promote Technique 52

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 52:13 – One thing that is working for Noah Marks in go-to-market right now. 52:13 – One thing that is working for Noah Marks in go-to-market right now.

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Sales Hacker

SEPTEMBER 3, 2024

Go-to-market strategies for vertical SaaS companies to win in their market, such as going hyperlocal and focusing on multi-product. 32:02) Go-to-market strategies for vertical SaaS: going hyperlocal and focusing on multi-product. (55:15) 18:13) Overcoming HR pushback on programs for top performers. (28:35)

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Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 48:09 – One thing that is working for James in go-to-market right now. For more information, head over to withsynch.com.

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Sales Hacker

JULY 8, 2024

CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.

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Sales Hacker

AUGUST 6, 2024

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO.

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