Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 131

GTM Market share Growth Technology 131

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

GTM 70

GTM X-functional Start-ups Relationship building 70

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Go To Market 108

Go To Market GTM Cross-sell Growth 108

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Get MarTech!

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Pick a sales strategy.

Go To Market 101

Go To Market Process GTM Education 101

Martech

MAY 13, 2024

Modern go-to-market models anchored in business fundamentals are sorely needed in today’s environment — characterized by shifts in customer behavior, economic tightening, significant layoffs in marketing and sales and the advent of generative AI. It aligns GTM effectiveness across three stages: Problem-market fit.

Go To Market 55

Go To Market Growth GTM Strategize 55

Sales Hacker

JANUARY 27, 2024

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 122

GTM Niche CRM Account management 122

Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. Here’s why that visibility matters: Beyond understanding who your main champions and blockers are, you want to see whether the whole pack in any given deal is coming along with you, or whether their enthusiasm is concentrated in just a few people. .

Closing 162

Closing Sports GTM Legal 162

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

SQL 136

SQL GTM B2B Pipeline 136

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline 117

Pipeline GTM B2B Campaign 117

SaaStr

FEBRUARY 1, 2024

You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle.

GTM 108

GTM Growth Education Commission 108

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Kyle Norton – SVP My main RevTech stack isn’t too complex. I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would. See more top GTM jobs here. That’s it for this week.

GTM 97

GTM Negotiate Pipeline Contract 97

Hubspot

MAY 8, 2020

Marketing and sales capabilities, the support of teams and organizations, and measurable data tools. Further, your software should complement your main campaign functions. Are you going to be doing a lot of ad targeting? Let's go over some choices. These should be at the frontlines of what you choose. Image Source.

GTM 101

GTM Price Contact Campaign 101

SaaStr

MARCH 7, 2023

Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. To build resilience in GTM, many companies are cutting the least experienced people, typically the newest ones, particularly salespeople who aren’t ramped and haven’t reached attainment yet.

GTM 69

GTM Growth Profit margin Contract 69

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). 3: Accelerate strategic initiatives.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Highspot

APRIL 20, 2021

Enablement leaders, have your go-to-market (GTM) initiatives been landing? Lever recommends you include these four different types of sales plays in your playbook to support GTM initiatives. Main points of contact and subject matter experts to leverage. ” –Giorgia Ortiz, Head of Global Sales Enablement.

GTM 52

GTM Objectives and Key Results Objection handling Sales 52

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. Anyway, let’s get into it.

GTM 52

GTM Pipeline Prospecting Meeting 52

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. It also ensures that GTM teams cover all the crucial details needed for a successful sale.

GTM 52

GTM Retail Drivers/motivators Contract 52

Highspot

MARCH 29, 2022

First up in the #CustomerSpotlight is Michaela Britt, Senior Manager, GTM Onboarding Programs at Workato. Our CEO really believes in enablement and what it can do for the go-to-market organization as a whole. I attended a small liberal arts school in Maine and they’re well known for their dance program.

GTM 52

GTM Launch Pitch Start-ups 52

Highspot

OCTOBER 23, 2023

Full-Scale Launch The full-scale launch is the main event. Every marketing strategy is leveraged in depth to generate maximum buzz and ensure the product’s success in the market. This plan will encompass all action items required to meet your launch date, forming an integral part of your overarching GTM strategy.

Launch 59

Launch Negotiate Product GTM 59

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Awareness Channel: Digital Advertising. Source: MV-Direct.

Campaign 63

Campaign Cold Call GTM Contact 63

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater. Bridget Gleason.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Authenticity: Kurt, the main character in these videos, feels relatable and trustworthy.

B2B 83

B2B GTM Cross-sell Education 83

Sales Hacker

JULY 17, 2024

26:02] – The main themes of her book “From Hoodies to Suits.” 51:17] – One thing revenue leaders believe to be true that Annelise thinks is bull$ [52:27] – One thing that is working for Annelise in go-to-market right now. .” 11:10] – The archaic nature of traditional finance and the need for modernization. [18:01]

Finance 124

Finance GTM Go To Market Technology 124

Salesforce

OCTOBER 4, 2024

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. This can cause a domino effect of confusion across the entire GTM team. Guess what? You’re not alone. The good news is, there’s a solution.

GTM 98

GTM Territory Finance E-commerce 98

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Link to GPT.

GTM 108

GTM E-commerce Real Estate Networking 108

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. What is Go-To-Market Efficiency and Why Does It Matter?

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We’re going to change things. We all know and could name several successful B2C and B2B companies. So we built it quickly and we shipped it.

B2B 69

B2B B2C Technology Technology 69

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 106

GTM Gambling B2B E-commerce 106

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. The AiLG conundrum in B2B marketing Delivering buyer-driven experiences your customers prefer is key to GTM motions that drive growth. Automating workflows that delay the launch of GTM programs.

B2B 127

B2B GTM Presentation Growth 127

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. I just got to work on these deals.

GTM 66

GTM Sales Pipeline Technology 66

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

FEBRUARY 7, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Whichever one you choose, the main quality to look for is someone who is excited and curious about the industry.

GTM 87

GTM Finance Real Estate SQL 87

Heinz Marketing

OCTOBER 29, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, one of our specialties is marketing orchestration : defining the process of go-to-market. One of the aspects of marketing orchestration is defining the roles and responsibilities of all involved in the go-to-market process.

Drivers/motivators 89

Drivers/motivators Consult Go To Market Launch 89