Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. Marketing automation tools. Your GTM teams are made up of people, and people are resistant to change how they learn and sell.

GTM 122

GTM Contract Quota CRM 122

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Have you re-negotiated current contracts given the market? —- Robert Simmons – VP of Sales Yes, at time of renewal we’ve negotiated and came to mutually beneficial terms. Brian Weinberger – SVP of Sales We have re-negotiated contracts as the renewals come in.

GTM 97

GTM Negotiate Pipeline Contract 97

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. The best way to improve your numbers is not to spend all your time focusing on the majority of leads that aren’t going to come through — but on the leads that most likely will.

Pipeline 97

Pipeline GTM Quota Pitch 97

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. Customization.

GTM 89

GTM Negotiate Profit margin Contract 89

Highspot

OCTOBER 23, 2023

Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message. This plan will encompass all action items required to meet your launch date, forming an integral part of your overarching GTM strategy.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 81

GTM Pipeline Healthcare Sales 81

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. They provide expert inbound sales content, but also write articles for marketing and service teams. Topics include: Negotiating and closing. They write about negotiation techniques, sales email tips, and how to build rapport with customers.

Cold Call 107

Cold Call Negotiate Objectives and Key Results Sales 107

SaaStr

MARCH 7, 2023

Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. To build resilience in GTM, many companies are cutting the least experienced people, typically the newest ones, particularly salespeople who aren’t ramped and haven’t reached attainment yet.

GTM 67

GTM Growth Profit margin Contract 67

SaaStr

JANUARY 25, 2021

Lower tiers often have less back and forth negotiation and can create buy-in and proof for your customer to expand their use to the rest of their team. How many different touchpoints does a customer interface with you, whether it’s via an online application, email, or marketing? Optimize your touchpoints.

Cross-sell 94

Cross-sell GTM Sales Territory 94

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Conduct an RFP process and negotiate contract terms among the front-runners. The company is past the MVP (minimum viable product) and is showing initial signs of success.

Sell 107

Sell Minimum Viable Product Objectives and Key Results Cross-sell 107

Lead Fuze

JANUARY 1, 2022

The enterprise OEM software market is a large and lucrative segment of the software industry. This article is intended for those who want to learn more about how companies can negotiate with their technology providers. The licensee, who pays for the technology up front, will be looking to negotiate a volume discount on shipping.

Negotiate 52

Negotiate Profit margin Contract Price 52

Sales Hacker

NOVEMBER 15, 2017

Go-to-Market Strategy. Negotiation. Negotiation is a strategic dialogue, discussion, or bargaining process between two or more parties with the goal of reaching a mutually acceptable agreement. Gatekeeper. General Manager. Global Business Unit. Gatekeeper is a person (e.g., an executive secretary), application (e.g.,

B2B 105

B2B E-commerce Cold Call Represent 105

InsightSquared

AUGUST 24, 2018

Annual Contract Value (ACV): Measurement of discounting, indicative of the effectiveness of negotiation. One of the biggest challenges today in driving revenue growth is that go-to-market strategies have become so complex and involve so many teams over a number of critical stages in the buyer’s journey. Key Takeaways.

SQL 54

SQL Contract Growth GTM 54

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Remember this when you are negotiating your pay. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Highspot

MAY 30, 2024

Optimize your sales process by mapping each step, from lead generation to negotiation and closing, and finding and removing bottlenecks. Develop and review performance metrics for all teams so you can track progress and course-correct as needed. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales 117

Sales E-commerce Technology Technology 117

Sales Hacker

FEBRUARY 20, 2024

Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris. 10:51) The art of negotiation: engaging with procurement. (19:52) 21:47) The art of negotiation: offering discounts. (25:31)

GTM 123

GTM Negotiate Drivers/motivators Price 123

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth.

GTM 122

GTM Sell Finance Contact 122

Salesforce

JULY 28, 2022

Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automate tasks to maximize efficiency. Automation can minimize risk, reduce human error, and help you concentrate on tasks that move the needle.

Cross-sell 98

Cross-sell GTM Quota Contract 98

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 54

X-functional SQL Pipeline Go To Market 54

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago. Critical facts for your 2025 GTM strategy 1.

GTM 102

GTM Non-Profits Networking B2B 102

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Sales Hacker

JANUARY 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many GTM leaders are prioritizing intimate, high-value interactions to build trust and deepen relationships.

Growth 106

Growth GTM Drivers/motivators Pitch 106

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 99

GTM Quota Drivers/motivators Sales 99

Highspot

JANUARY 30, 2025

Skill Coaching focuses on developing specific competencies, or skills, that are essential for success in a go-to-market role. Rep Scorecards: Tracking Individual Performance A rep scorecard is a tool that tracks an individual GTM team members performance against predefined competencies.

Objectives and Key Results 52

Objectives and Key Results Negotiate Objection handling Quota 52

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Head of GTM, GTM Buddy, Atlanta, Georgia. It is a real career, even if you don’t go into leadership.

Gaming 98

Gaming GTM Consult Sales 98

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. GTM 132 Episode Transcript Scott Barker: Hello. GTM 132 Episode Transcript Scott Barker: Hello.

GTM 88

GTM Finance Cross-sell X-functional 88