Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

GTM 124

GTM Go To Market B2C B2B 124

Sales Hacker

JUNE 4, 2024

Applying the concept of neural networks to enterprise sales processes. 15:09) Convincing technical founders to value go-to-market expertise. (19:06) 19:06) Applying the concept of neural networks to enterprise sales. (25:25) 53:27) One thing that is working for Robert in go-to-market right now.

GTM 120

GTM Networking Process B2B 120

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 124

GTM Growth Referrals Cross-sell 124

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad. Processing.

GTM 102

GTM Drivers/motivators Legal Finance 102

Sales Hacker

APRIL 30, 2024

Eric also serves as a limited partner at the GTMfund investor network as well as an advisory board member at Sales Assembly. 34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now.

GTM 123

GTM Customers Contract Go To Market 123

Sales Hacker

MARCH 26, 2024

Discussed in this Episode: Owned media is a crucial component of go-to-market strategies, allowing companies to build direct relationships with their audience. Transitioning from a product-first approach to a distribution-first approach can lead to more effective marketing and audience building.

GTM 121

GTM Pipeline B2B Go To Market 121

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 128

GTM Market share Growth Technology 128

SaaStr

NOVEMBER 30, 2023

Companies that win a market are just as good at Go-to-Market as they are at building great products. General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. Without it, you don’t have a business.

Go To Market 108

Go To Market GTM Cross-sell Growth 108

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 119

GTM Strategize Networking Go To Market 119

Sales Hacker

DECEMBER 12, 2023

Why your network is your net worth and tactics for navigating business with this philosophy. 50:00) One thing that is working for Daniel in go-to-market right now. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 111

GTM Finance Networking Growth 111

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad. Processing.

GTM 88

GTM Drivers/motivators Legal Finance 88

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

GTM 70

GTM X-functional Start-ups Relationship building 70

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too.

Go To Market 119

Go To Market GTM X-functional Objectives and Key Results 119

Martech

AUGUST 13, 2024

. “The overall thinking here is that there’s more data than ever; the data needs to go somewhere; companies are becoming much more data-driven; and computers, systems, networks need to support all of that data flowing through.” That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable.

Customers 113

Customers GTM Launch Campaign 113

Sales Hacker

JULY 23, 2024

Prior to ServiceNow, Ralph was the VP of Field Operations at Achievers (acquired by Blackhawk Network) and the Manager of Sales Development at InsideView (acquired by DemandBase). Ralph serves as an advisor to go-to-market leaders at Aircover, Scale Venture Partners, TopHap, and others.

GTM 76

GTM Construction Networking Contact 76

Sales Hacker

JUNE 14, 2021

They start worrying about how many touchpoints are sales and marketing hitting. How much are we expanding our LinkedIn networks with target accounts? Our client, a JDA implementation firm, kept receiving a shortlist of 30 pain points needing coverage within six weeks to go-to-market causing our client to build for “wants”.

GTM 113

GTM E-commerce B2B Profit margin 113

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This was a collaboration piece between our network of GTM leaders and Kyle Poyar. If you can’t delegate, you can’t scale. Well, Operator.ai

GTM 120

GTM Pipeline Finance Growth 120

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

FEBRUARY 21, 2024

Both of us have built and spent our careers building networks and providing value to those networks. We decided to go bigger. With WIN, companies are empowered to activate their networks and make referrals easier than ever before. A “referral playbook”? A podcast series?

Referrals 109

Referrals GTM Networking Represent 109

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing. The tracks are laid.

GTM 124

GTM Growth Campaign B2B 124

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 117

GTM B2B Strategic planning Drivers/motivators 117

Sales Hacker

JANUARY 27, 2024

GTMfund is an exclusive network of proven revenue leaders investing in the next wave of SaaS. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

GTM 122

GTM Niche CRM Account management 122

Sales Hacker

SEPTEMBER 8, 2023

This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. Thanks for reading The GTM Newsletter! Start-ups to watch: AudiencePlus featured in Forbes this week, AudiencePlus is betting big that “owned media” is the future of marketing…and we tend to agree.

GTM 122

GTM Launch Growth Networking 122

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you? A connected way.

GTM 96

GTM Education Sales Launch 96

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 94

GTM Launch B2B Lead generation 94

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth.

B2B 115

B2B GTM Objectives and Key Results Sell 115

Sales Hacker

JULY 31, 2023

Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 52

GTM Networking B2B Go To Market 52

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you? A connected way.

GTM 85

GTM Education Sales Launch 85

Martech

JULY 14, 2022

Many vendors are buying into the vision of eliminating the distinction between these two elements of B2B selling and are developing the tools to enable marketers to carry it out. The growing importance of compliance.

B2B 120

B2B GTM Technology Technology 120

Martech

MAY 2, 2024

Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.

B2B 115

B2B Drivers/motivators CRM Contact 115

Sales Hacker

AUGUST 2, 2023

Today, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of educational pieces of content. At the same time, we have been working on the media entity under our GTM umbrella. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market.

GTM 57

GTM Networking Education Inside sales 57

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. See more top GTM jobs here.

GTM 85

GTM Sales Launch Pipeline 85

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. network) and ask them questions about the things they pay attention to. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Unified data problems.

Finance 117

Finance Cross-sell SQL GTM 117

SaaStr

APRIL 5, 2024

Apollo’s product actually gets better with scale, so they have a community with millions of free users unlocking that network effect. In a way, how they scale their GTM has created a virtuous cycle that helps them keep offering the best data set, and therefore bringing in new people to buy it.

Sell 93

Sell GTM Price Up-sell 93

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. Instead, they ship vehicles to a network of dealership retailers who help customers find the right vehicle. 7 Business Models You Need to Know 1.

Manufacturing 36

Manufacturing Retail GTM Price 36

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B Contact 27

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Conduct initial research online and within the contact network on that particular tool and other solutions. It’s no longer just an idea.

Sell 107

Sell Minimum Viable Product Objectives and Key Results Cross-sell 107