Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 122

GTM Contract Represent CRM 122

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 126

Product GTM Sales CRM 126

Sales Hacker

SEPTEMBER 22, 2023

Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Let’s hear from two experienced go-to-market leaders who have “been there done that” at some of the best PLG companies in SaaS.

GTM 122

GTM X-functional Inside sales User Experience 122

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling 113

Gambling GTM Legal Contract 113

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. The best way to improve your numbers is not to spend all your time focusing on the majority of leads that aren’t going to come through — but on the leads that most likely will.

Pipeline 97

Pipeline GTM Quota Pitch 97

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand.

GTM 85

GTM Sales Launch Pipeline 85

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 81

GTM Pipeline Healthcare Sales 81

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater. Bridget Gleason.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. That might be a good time to continue to AB test your go to market approaches.

Strategize 83

Strategize Pitch Growth Networking 83

Salesforce

OCTOBER 4, 2024

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. The good news is, there’s a solution. This can cause a domino effect of confusion across the entire GTM team. Guess what? You’re not alone.

GTM 98

GTM Territory Finance E-commerce 98

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. The next phase of our journey took us to a board room in New York city. We’re going to change things.

B2B 69

B2B B2C Technology Technology 69

Sales Hacker

MARCH 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The GTM AI adoption curve: where do you stand? AI adoption in GTM isnt random. The difference?

GTM 79

GTM CRM Represent Territory 79

Martech

DECEMBER 3, 2024

Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). One of the slides shown read: “Is GTM the new ABM?” “We’ve talked about account-based GTM [at Demandbase],” said Hopping. But there is a sense that a new category is developing. Remember that?”

B2B 117

B2B GTM Pipeline B2C 117

Sales Hacker

JANUARY 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many GTM leaders are prioritizing intimate, high-value interactions to build trust and deepen relationships.

Growth 106

Growth GTM Drivers/motivators Pitch 106

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Why HG Insights? I love it.

GTM 116

GTM Construction Up-sell Cross-sell 116

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 82

GTM Growth X-functional Referrals 82

Sales Hacker

MARCH 10, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Cold outreach is still a foundational GTM strategy its not dead, its just poorly executed.

GTM 74

GTM Construction Launch Quota 74

Sales Hacker

MARCH 1, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

GTM 68

GTM Non-Profits Launch Growth 68

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Head of GTM, GTM Buddy, Atlanta, Georgia. Founder and CEO, Sistas in Sales, New York City, New York.

Gaming 98

Gaming GTM Consult Sales 98

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 109

GTM Customers Non-Profits Growth 109