Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

Sales Hacker

APRIL 2, 2024

Discussed in this Episode: Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages. Creativity in marketing should be balanced with alignment to sales goals and objectives.

GTM 112

GTM Pipeline Go To Market Prospecting 112

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 48:09 – One thing that is working for James in go-to-market right now. For more information, head over to withsynch.com.

GTM 81

GTM Pipeline B2B Growth 81

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 91

Go To Market GTM Growth Consult 91

Sales Hacker

AUGUST 13, 2024

20:25) The untapped potential of post-sale marketing and customer lifecycle in B2B (25:30) SMS predicted to become a key B2B engagement channel. (29:56) 29:56) Iterable’s marketing team now has a dedicated expansion pipeline goal. (33:39)

GTM 96

GTM Growth B2C B2B 96

Sales Hacker

FEBRUARY 27, 2024

Advice on navigating a company rebrand and challenges the belief that marketing generates pipeline. The importance of being a support function for revenue teams and the need for marketers to focus on storytelling and emotional connection. Highlights: (05:11) Challenges of personalization in marketing. (08:01)

GTM 95

GTM Finance Pipeline Growth 95

Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B

GTM 93

GTM Pipeline B2B Go To Market 93

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 86

Go To Market GTM Non-Profits Quota 86

Sales Hacker

AUGUST 20, 2024

Highlights: (14:10) Challenging the belief that 3-5X pipeline coverage is the answer to sales problems. (18:44) 45:23) One thing that is working for Matt in go-to-market right now. Highlights: (14:10) Challenging the belief that 3-5X pipeline coverage is the answer to sales problems. (18:44)

GTM 97

GTM Pipeline Sales Gaming 97

Sales Hacker

MARCH 12, 2024

He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful.

GTM 102

GTM Growth Strategic partnership Pipeline 102

Sales Hacker

MARCH 19, 2024

With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions. 13:38) Marketing’s pivotal role in preparing for a successful exit. (20:29) Austin’s F1 track.

GTM 89

GTM Management Consulting Growth Pipeline 89

Sales Hacker

JULY 30, 2024

Why focusing on generating pipeline is often better than optimizing conversions. How to leverage customer marketing and “raving fans” as an early acquisition channel. 20:17 – The importance of sustaining a culture of creativity in marketing as you scale.

GTM 90

GTM Finance Pitch Campaign 90

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. He then took over as VP of Marketing for rapidly growing Outreach. The changing landscape of VC and go-to-market. 02:18) Reflecting on GTMfund’s 2023 year. (04:30)

GTM 87

GTM Pipeline CRM B2B 87

Martech

MAY 13, 2024

Modern go-to-market models anchored in business fundamentals are sorely needed in today’s environment — characterized by shifts in customer behavior, economic tightening, significant layoffs in marketing and sales and the advent of generative AI. It aligns GTM effectiveness across three stages: Problem-market fit.

Go To Market 54

Go To Market Growth GTM Strategize 54

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 94

GTM Pipeline CRM Go To Market 94

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

JANUARY 2, 2024

What You Will Learn: Eran’s career advice to younger go-to-market professionals. 37:22) One thing that is working for Eran in go-to-market right now. You can try it for free today, or book a demo to go deeper at www.commonroom.io. Two stages of AI advancements and which is more valuable.

GTM 93

GTM Pipeline CRM Strategize 93

Highspot

SEPTEMBER 10, 2024

Marketing is about pipeline generation for both new business, and renewal or expansion. Marketing done right is a pipeline engine – agile enough to adjust as markets, buyers, channels, and trends shift, and targeted enough to unlock revenue generation opportunities at accounts throughout the sales funnel.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too.

Go To Market 100

Go To Market GTM X-functional Objectives and Key Results 100

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. What is your Ideal Customer Profile?

GTM 95

GTM CRM Pipeline Referrals 95

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Processing.Please wait.

GTM 113

GTM B2B Drivers/motivators Sports 113

Heinz Marketing

JULY 29, 2022

But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted. The faster we can get them knowledgeable in the Predictable Pipeline, the more effectively we can serve our clients. That makes finding the right team members incredibly important.

Pipeline 112

Pipeline B2B GTM Consult 112

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 117

Growth GTM B2B Strategize 117

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit. Speed is also crucial in ensuring ABM success.

GTM 96

GTM Product Cross-sell Profit margin 96

Heinz Marketing

OCTOBER 3, 2024

After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing. These goals and KPIs include revenue targets, pipeline growth and customer retention rates. The following six strategies can help.

Growth 63

Growth GTM Pipeline CRM 63

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 94

GTM X-functional Pipeline Construction 94

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more. Well, Operator.ai

GTM 92

GTM Pipeline Finance Growth 92

Sales Hacker

JULY 24, 2023

Nicole is the VP of Marketing at Tackle , where she oversees the strategy and execution across brand, demand gen, content, product, customer, and partner marketing. She’s passionate about building GTM programs aligning cross-functional teams while scaling revenue. P.S. We’re officially running a GTMfund giveaway program!

GTM 52

GTM Campaign Pipeline Drivers/motivators 52

Salesforce

APRIL 7, 2022

When it comes to closing a deal, it pays to look at your pipeline as half empty. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. watch now. Stop walking on eggshells.

Pipeline 97

Pipeline GTM Quota Pitch 97

Martech

JULY 17, 2024

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

GTM 90

GTM Product Strategize Drivers/motivators 90

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Pick a sales strategy.

Go To Market 99

Go To Market Process GTM Education 99

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Now, let’s take this idea and apply it to the world of marketing metrics. Driving pipeline for sales (SLG). Pipeline better aligns with sales.

GTM 97

GTM Pipeline SQL UX 97

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Or, ICP marketing.

Product 62

Product GTM Niche Growth 62