Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

GTM 70

GTM X-functional Start-ups Relationship building 70

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

Go To Market 97

Go To Market GTM B2C Price 97

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

NOVEMBER 8, 2021

How good are you at relationship building and flexing that listening muscle? Within the go-to-market world, CS and PS can overlap. This familiarity with marketing collateral puts SDRs in a great position to contribute to the creation of marketing collateral. SDRs can make excellent customer success reps.

Clients 117

Clients GTM Sales Technology 117

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. An equally coordinated approach across the seller’s go-to-market teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Outreach

MAY 4, 2021

Creating a culture of “one team” is a challenge for many go-to-market (GTM) teams. How do you help three distinct departments — sales, marketing, and revenue operations — become a united front? A big part of RevOps’ role is to deliver visibility across the GTM team and improve efficacy across processes.

GTM 52

GTM Intrinsic Sales Relationship building 52

Sales Hacker

NOVEMBER 15, 2017

B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Go-to-Market Strategy. Gatekeeper. General Manager. Global Business Unit.

B2B 105

B2B E-commerce Cold Call Represent 105