Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. For a startup, I believe full cycle is the only way to go.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 78

GTM X-functional Start-ups Campaign 78

Sales Hacker

DECEMBER 5, 2023

Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more.

GTM 126

GTM Customers Finance Represent 126

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 129

GTM B2B Conversion Objectives and Key Results 129

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 104

GTM Territory Commission Strategize 104

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Pick a sales strategy.

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen.

Product 67

Product GTM Niche Growth 67

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This was a collaboration piece between our network of GTM leaders and Kyle Poyar. If you can’t delegate, you can’t scale. Well, Operator.ai

GTM 121

GTM Pipeline Finance Growth 121

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen.

GTM 109

GTM Customers Sales Growth 109

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 122

GTM Contract Represent CRM 122

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This is no longer news to go-to-market leaders. Deals influenced by ecosystems are 53% more likely to close and 46% faster (source: Crossbeam data).

GTM 114

GTM Strategize Launch Pipeline 114

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 113

GTM Launch Education Account management 113

Heinz Marketing

MAY 20, 2024

This model represents the customer journey in three stages: Awareness & Nurturing: The wide top of the funnel represents the stage where potential customers become aware of your brand and its products. Marketing plays a crucial role here, attracting attention through targeted campaigns and informative content.

B2B 127

B2B Cross-sell Customers GTM 127

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

FEBRUARY 21, 2024

Warm Intro Navigator represents a transformative shift in network activation and referral practices. It also represents a transformative shift in how resources are provided. This includes a newsletter (The GTM Newsletter), a podcast (The GTM Podcast), articles, videos – and now, a free tool: Warm Intro Navigator.

Referrals 110

Referrals GTM Networking Represent 110

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 126

Launch Product GTM Technology 126

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 123

GTM Pipeline SQL UX 123

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 97

B2B GTM Niche Represent 97

SaaStr

OCTOBER 3, 2022

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market.

GTM 109

GTM Strategize Government Inside sales 109

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 123

GTM Niche CRM Account management 123

Sales Hacker

FEBRUARY 16, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

GTM 125

GTM Quota Contact Construction 125

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Drive the shift from push to pull marketing. The bottom line on what buyer resignation means for our marketing careers.

B2B 117

B2B GTM Cross-sell Cold Call 117

Highspot

DECEMBER 19, 2024

Competitive Differentiation: Digital Sales Rooms (DSRs) represent an innovative approach to communicating with customers and prospects. Deeper Engagement: Sellers gain visibility into how buyers interact with content, enabling more tailored follow-ups. its a powerful way to stand out.

GTM 52

GTM Niche B2B Sales 52

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

SQL 138

SQL GTM B2B Pipeline 138

SaaStr

NOVEMBER 1, 2022

SaaStr had more than 10,000 delegates this year and India was well represented, with 5%-10% of exhibition booths and strong presence on stage. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. PMF and GTM execution are table stakes.

GTM 117

GTM Niche Cross-sell Contract 117

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 95

GTM Launch B2B Lead generation 95

SalesLoft

APRIL 12, 2016

That’s when I learned that the modern sales operations leader can be the biggest force multiplier in your GTM. The modern sales “go to market” strategy is an intricate game of chess, each piece representing individual specialized roles across the organizational board.

GTM 52

GTM Commission Gaming Launch 52

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. Marketing automation tools. Your GTM teams are made up of people, and people are resistant to change how they learn and sell.

GTM 122

GTM Contract Quota CRM 122

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Here’s how it can enhance your sales team’s performance: 1.

Pitch 52

Pitch Sales Technique Cross-sell 52

Sales Hacker

JUNE 27, 2022

Typically, companies define IRPs for their go-to-market (GTM) or customer-facing roles. Business development representatives. The first step is to determine the roles for which you’ll create IRPs. Channel sales. Customer success. Sales engineers. Identify goals and competencies.

Objectives and Key Results 122

Objectives and Key Results Objection handling GTM Quota 122

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Mistake #3: Designing tech-first, not market-first. Result: Low engagement with Salesforce’s GTM teams. But as Prathipati himself is now quick to point out: where is the customer?

GTM 98

GTM Pipeline Strategize Represent 98

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. And if yes, to what extent?

GTM 89

GTM Negotiate Profit margin Contract 89

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. Account Development Representative. An account development representative (ADR) is a sales specialist focusing on attracting, qualifying and securing new leads for further engagement, conversion and nurturing by account executives. Business Development Representative. AB Testing. Accounts Payable.

B2B 105

B2B E-commerce Cold Call Represent 105

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. An equally coordinated approach across the seller’s go-to-market teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Gong.io

JANUARY 12, 2021

Meet Carolyn, Senior Sales Development Representative at Gong, since May of 2019. As a Product Marketing Manager (PMM) since September of 2019, Elvis (err, Elvi) is well-versed in all things Gong. Go To Market (GTM) and enablement. Want more Jared/AE insights? Check out his 8 minute, 53-second video. .

Follow-up 118

Follow-up Objection handling GTM Meeting 118